QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES
The financial crisis has caused the economic system both direct and indirect effects. Negative macroeconomic shocks have had a direct impact on the results of leasing companies, and effects such as panic and "nervous breakdown" also had major repercussions. The purpose of this paper based...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part2/Balteanu-Barbulescu.pdf |
| _version_ | 1818348152928862208 |
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| author | CRISTINA BĂLTEANU OANA BĂRBULESCU (ŞEITAN) |
| author_facet | CRISTINA BĂLTEANU OANA BĂRBULESCU (ŞEITAN) |
| author_sort | CRISTINA BĂLTEANU |
| collection | DOAJ |
| description | The financial crisis has caused the economic system both direct and indirect effects. Negative macroeconomic shocks have had a direct impact on the results of leasing companies, and effects such as panic and "nervous breakdown" also had major repercussions. The purpose of this paper based on a qualitative marketing research is knowing, on the one hand, the effects of the crisis on the consumption of leasing products/services and, on the other hand, the factors that caused these effects. The study also aimed to outline the possible evolution of the leasing services offers over the next three years, taking in consideration the measures taken by leasing companies in order to restart the financing process through this system. |
| first_indexed | 2024-12-13T17:45:31Z |
| format | Article |
| id | doaj.art-c42d4b3069bc4cb3b643fb1b61c5950c |
| institution | Directory Open Access Journal |
| issn | 1582-5949 2247-8620 |
| language | English |
| last_indexed | 2024-12-13T17:45:31Z |
| publishDate | 2012-01-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj.art-c42d4b3069bc4cb3b643fb1b61c5950c2022-12-21T23:36:38ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202012-01-01XII25562QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIESCRISTINA BĂLTEANUOANA BĂRBULESCU (ŞEITAN)The financial crisis has caused the economic system both direct and indirect effects. Negative macroeconomic shocks have had a direct impact on the results of leasing companies, and effects such as panic and "nervous breakdown" also had major repercussions. The purpose of this paper based on a qualitative marketing research is knowing, on the one hand, the effects of the crisis on the consumption of leasing products/services and, on the other hand, the factors that caused these effects. The study also aimed to outline the possible evolution of the leasing services offers over the next three years, taking in consideration the measures taken by leasing companies in order to restart the financing process through this system.http://www.upet.ro/annals/economics/pdf/2012/part2/Balteanu-Barbulescu.pdfcrisisleasing marketin-depth semi-directive interviewfinance |
| spellingShingle | CRISTINA BĂLTEANU OANA BĂRBULESCU (ŞEITAN) QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES Annals of the University of Petrosani: Economics crisis leasing market in-depth semi-directive interview finance |
| title | QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES |
| title_full | QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES |
| title_fullStr | QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES |
| title_full_unstemmed | QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES |
| title_short | QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE CRISIS ON THE ACTIVITY OF THE LEASING COMPANIES |
| title_sort | qualitative marketing research regarding the impact of the crisis on the activity of the leasing companies |
| topic | crisis leasing market in-depth semi-directive interview finance |
| url | http://www.upet.ro/annals/economics/pdf/2012/part2/Balteanu-Barbulescu.pdf |
| work_keys_str_mv | AT cristinabalteanu qualitativemarketingresearchregardingtheimpactofthecrisisontheactivityoftheleasingcompanies AT oanabarbulescuseitan qualitativemarketingresearchregardingtheimpactofthecrisisontheactivityoftheleasingcompanies |