APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH
The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2017-12-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf |
| Summary: | The paper brings into focus the usefulness of chi square test in the field
of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business solution. Therefore, the paper discusses chi-square test requirements and methodology, along with conditions that determine the researcher in
marketing to reject or to retain the null hypothesis. Further on, we aim at solving a specific marketing problem with the help of the chi-square test. Our approach involves both” the classical” procedure employed in order to apply a chi-square test and the modern way of finding the solution, which implies the involvement of the SPSS soft. |
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| ISSN: | 1582-5949 2247-8620 |