APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH
The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2017-12-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf |
| _version_ | 1818946769007935488 |
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| author | CODRUȚA DURA IMOLA DRIGĂ |
| author_facet | CODRUȚA DURA IMOLA DRIGĂ |
| author_sort | CODRUȚA DURA |
| collection | DOAJ |
| description | The paper brings into focus the usefulness of chi square test in the field
of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business solution. Therefore, the paper discusses chi-square test requirements and methodology, along with conditions that determine the researcher in
marketing to reject or to retain the null hypothesis. Further on, we aim at solving a specific marketing problem with the help of the chi-square test. Our approach involves both” the classical” procedure employed in order to apply a chi-square test and the modern way of finding the solution, which implies the involvement of the SPSS soft. |
| first_indexed | 2024-12-20T08:20:16Z |
| format | Article |
| id | doaj.art-c42e7ed203bb4a5280f2b0d04725cd62 |
| institution | Directory Open Access Journal |
| issn | 1582-5949 2247-8620 |
| language | English |
| last_indexed | 2024-12-20T08:20:16Z |
| publishDate | 2017-12-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj.art-c42e7ed203bb4a5280f2b0d04725cd622022-12-21T19:47:03ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202017-12-011727990APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCHCODRUȚA DURA0 IMOLA DRIGĂ1University of Petroşani, RomaniaUniversity of Petroşani, RomaniaThe paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business solution. Therefore, the paper discusses chi-square test requirements and methodology, along with conditions that determine the researcher in marketing to reject or to retain the null hypothesis. Further on, we aim at solving a specific marketing problem with the help of the chi-square test. Our approach involves both” the classical” procedure employed in order to apply a chi-square test and the modern way of finding the solution, which implies the involvement of the SPSS soft.https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdfchi square testspssnull hypothesiscross-tabulation |
| spellingShingle | CODRUȚA DURA IMOLA DRIGĂ APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH Annals of the University of Petrosani: Economics chi square test spss null hypothesis cross-tabulation |
| title | APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH |
| title_full | APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH |
| title_fullStr | APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH |
| title_full_unstemmed | APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH |
| title_short | APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH |
| title_sort | application of chi square test in marketing research |
| topic | chi square test spss null hypothesis cross-tabulation |
| url | https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf |
| work_keys_str_mv | AT codrutadura applicationofchisquaretestinmarketingresearch AT imoladriga applicationofchisquaretestinmarketingresearch |