The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill
The agricultural treadmill describes how technological advances create productivity gains for the benefit of progressive farmers, but where the result is also increased supply, falling prices, economic problems for laggard farmers and thus the need for new achievements in technology. In order to esc...
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| Format: | Article |
| Language: | English |
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International Hellenic University
2019-11-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://www.jthsm.gr/vol5iss2/5-2-3.pdf |
| _version_ | 1828380902918455296 |
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| author | Henning Otte Hansen |
| author_facet | Henning Otte Hansen |
| author_sort | Henning Otte Hansen |
| collection | DOAJ |
| description | The agricultural treadmill describes how technological advances create productivity gains for the benefit of progressive farmers, but where the result is also increased supply, falling prices, economic problems for laggard farmers and thus the need for new achievements in technology. In order to escape from this treadmill, farmers are trying to differentiate and diversify into new more attractive segments. Agro-tourism and organic agriculture are examples of differentiation. The elements and processes in the treadmill are described and supported by empirical time series. Possibilities of delaying or stopping the treadmill are discussed. The question is raised whether organic farming is able to escape the treadmill. The question is answered from both a theoretical and an empirical point of view. The empirical analysis is based on examples from Danish agriculture, which has a significant organic agricultural production. The conclusion is, that the structural and productivity developments and the price trends - which are important elements in the treadmill - are almost identical in the organic and conventional agriculture. |
| first_indexed | 2024-12-10T04:05:16Z |
| format | Article |
| id | doaj.art-c43599bae2334f8989ea72ae52e062ea |
| institution | Directory Open Access Journal |
| issn | 2529-1947 |
| language | English |
| last_indexed | 2024-12-10T04:05:16Z |
| publishDate | 2019-11-01 |
| publisher | International Hellenic University |
| record_format | Article |
| series | Journal of Tourism, Heritage & Services Marketing |
| spelling | doaj.art-c43599bae2334f8989ea72ae52e062ea2022-12-22T02:02:51ZengInternational Hellenic UniversityJournal of Tourism, Heritage & Services Marketing2529-19472019-11-0152202610.5281/zenodo.3601667The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmillHenning Otte Hansen0University of CopenhagenThe agricultural treadmill describes how technological advances create productivity gains for the benefit of progressive farmers, but where the result is also increased supply, falling prices, economic problems for laggard farmers and thus the need for new achievements in technology. In order to escape from this treadmill, farmers are trying to differentiate and diversify into new more attractive segments. Agro-tourism and organic agriculture are examples of differentiation. The elements and processes in the treadmill are described and supported by empirical time series. Possibilities of delaying or stopping the treadmill are discussed. The question is raised whether organic farming is able to escape the treadmill. The question is answered from both a theoretical and an empirical point of view. The empirical analysis is based on examples from Danish agriculture, which has a significant organic agricultural production. The conclusion is, that the structural and productivity developments and the price trends - which are important elements in the treadmill - are almost identical in the organic and conventional agriculture.https://www.jthsm.gr/vol5iss2/5-2-3.pdftreadmillorganic agriculturedifferentiationproductivityblue ocean |
| spellingShingle | Henning Otte Hansen The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill Journal of Tourism, Heritage & Services Marketing treadmill organic agriculture differentiation productivity blue ocean |
| title | The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill |
| title_full | The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill |
| title_fullStr | The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill |
| title_full_unstemmed | The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill |
| title_short | The agricultural treadmill – a way out through differentiation? An empirical analysis of organic farming and the agricultural treadmill |
| title_sort | agricultural treadmill a way out through differentiation an empirical analysis of organic farming and the agricultural treadmill |
| topic | treadmill organic agriculture differentiation productivity blue ocean |
| url | https://www.jthsm.gr/vol5iss2/5-2-3.pdf |
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