Analyzing Factors Affecting on Internet Marketing Success in Selling E-books
AbstractPurpose: The purpose of this study is to evaluate the impact of internet marketing indices on sales of electronic books and ranking them from the viewpoint of Iran’s electronic publishers.Methodology: The present study, in terms of purpose is applied and in terms of method is descriptive. In...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-06-01
|
| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_56986_3e0ffb1d009fb696264394212693c243.pdf |