Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!

<p>The world has become thoroughly mediated. Dating ads are cultural representations for negotiations of shared cultural models and evident personal meanings given to hetero-relationship. There is shared knowledge about how to act in online dating sites. This has an influence on the ways avera...

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Bibliographic Details
Main Author: Anne Holappa
Format: Article
Language:English
Published: Universidad Complutense de Madrid 2012-06-01
Series:Revista Teknokultura
Subjects:
Online Access:http://revistas.ucm.es/index.php/TEKN/article/view/48220
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author Anne Holappa
author_facet Anne Holappa
author_sort Anne Holappa
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description <p>The world has become thoroughly mediated. Dating ads are cultural representations for negotiations of shared cultural models and evident personal meanings given to hetero-relationship. There is shared knowledge about how to act in online dating sites. This has an influence on the ways average Finnish people describe the idea of desirable relationship in online dating ads. The study contained 943 Finnish heterosexual online dating ads collected in 2012. The site was chosen because dating ads here were semi-structured. Besides the structured form there was also an open space for free expression which could be utilized for making the impression. The data was analyzed using theoretically informed close readings; thematic analysis, intertextual reading and reflexive reading. The main results of how Finnish people represent the desirable grounds for relationship in online dating ads could be categorized under three main themes: first, the quotations from other media situations (intertextual source); second, the expressions referring to Finnish ethnicity and values; and third, the religious reference.</p>
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spelling doaj.art-c463dbe5a5584257b7a99bc3b4d2eda92022-12-21T23:50:59ZengUniversidad Complutense de MadridRevista Teknokultura1549-22302012-06-0191738410.5209/rev_TK.2012.v9.n1.4822046151Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!Anne Holappa0Phd student, digital culture, University of Turku<p>The world has become thoroughly mediated. Dating ads are cultural representations for negotiations of shared cultural models and evident personal meanings given to hetero-relationship. There is shared knowledge about how to act in online dating sites. This has an influence on the ways average Finnish people describe the idea of desirable relationship in online dating ads. The study contained 943 Finnish heterosexual online dating ads collected in 2012. The site was chosen because dating ads here were semi-structured. Besides the structured form there was also an open space for free expression which could be utilized for making the impression. The data was analyzed using theoretically informed close readings; thematic analysis, intertextual reading and reflexive reading. The main results of how Finnish people represent the desirable grounds for relationship in online dating ads could be categorized under three main themes: first, the quotations from other media situations (intertextual source); second, the expressions referring to Finnish ethnicity and values; and third, the religious reference.</p>http://revistas.ucm.es/index.php/TEKN/article/view/48220Finlandonline datingcultural model theoryheterosexual relationship
spellingShingle Anne Holappa
Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
Revista Teknokultura
Finland
online dating
cultural model theory
heterosexual relationship
title Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
title_full Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
title_fullStr Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
title_full_unstemmed Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
title_short Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!
title_sort emotions in digital context finnish way of saying pick me we could make a good couple
topic Finland
online dating
cultural model theory
heterosexual relationship
url http://revistas.ucm.es/index.php/TEKN/article/view/48220
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