Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty
The aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of elaborating the results structural equations modeling was chosen. Service quality turned out to be a two-dimensional constru...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Łukasiewicz Research Network – The Institute for Sustainable Technologies
2018-12-01
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| Series: | Edukacja Ustawiczna Dorosłych |
| Subjects: | |
| Online Access: | https://edukacjaustawicznadoroslych.eu/images/2018/4/17_4_2018.pdf |
| Summary: | The aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of
elaborating the results structural equations modeling was chosen. Service quality turned out to be
a two-dimensional construct. Then a path model was built, according to which customer-oriented
approach influences customer loyalty in a meaningful way. A practical implication of the study is
claiming a key role of customer-oriented approach and staff attitudes in shaping service quality
and consequently consumer behaviors. |
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| ISSN: | 1507-6563 |