Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty
The aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of elaborating the results structural equations modeling was chosen. Service quality turned out to be a two-dimensional constru...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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Łukasiewicz Research Network – The Institute for Sustainable Technologies
2018-12-01
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| Series: | Edukacja Ustawiczna Dorosłych |
| Subjects: | |
| Online Access: | https://edukacjaustawicznadoroslych.eu/images/2018/4/17_4_2018.pdf |
| _version_ | 1818875292536537088 |
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| author | Małgorzata Lotko Aleksander Lotko |
| author_facet | Małgorzata Lotko Aleksander Lotko |
| author_sort | Małgorzata Lotko |
| collection | DOAJ |
| description | The aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of
elaborating the results structural equations modeling was chosen. Service quality turned out to be
a two-dimensional construct. Then a path model was built, according to which customer-oriented
approach influences customer loyalty in a meaningful way. A practical implication of the study is
claiming a key role of customer-oriented approach and staff attitudes in shaping service quality
and consequently consumer behaviors. |
| first_indexed | 2024-12-19T13:24:11Z |
| format | Article |
| id | doaj.art-c4713d3536a84000894b6a665289b5d6 |
| institution | Directory Open Access Journal |
| issn | 1507-6563 |
| language | deu |
| last_indexed | 2024-12-19T13:24:11Z |
| publishDate | 2018-12-01 |
| publisher | Łukasiewicz Research Network – The Institute for Sustainable Technologies |
| record_format | Article |
| series | Edukacja Ustawiczna Dorosłych |
| spelling | doaj.art-c4713d3536a84000894b6a665289b5d62022-12-21T20:19:37ZdeuŁukasiewicz Research Network – The Institute for Sustainable TechnologiesEdukacja Ustawiczna Dorosłych1507-65632018-12-011034157166Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer LoyaltyMałgorzata Lotko0https://orcid.org/0000-0002-3704-1119Aleksander Lotko1https://orcid.org/0000-0003-4420-7495Uniwersytet Technologiczno-Humanistyczny im. Kazimierza Pułaskiego w RadomiuUniwersytet Technologiczno-Humanistyczny im. Kazimierza Pułaskiego w RadomiuThe aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of elaborating the results structural equations modeling was chosen. Service quality turned out to be a two-dimensional construct. Then a path model was built, according to which customer-oriented approach influences customer loyalty in a meaningful way. A practical implication of the study is claiming a key role of customer-oriented approach and staff attitudes in shaping service quality and consequently consumer behaviors.https://edukacjaustawicznadoroslych.eu/images/2018/4/17_4_2018.pdfteaching foreign languagesqualityloyalty |
| spellingShingle | Małgorzata Lotko Aleksander Lotko Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty Edukacja Ustawiczna Dorosłych teaching foreign languages quality loyalty |
| title | Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty |
| title_full | Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty |
| title_fullStr | Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty |
| title_full_unstemmed | Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty |
| title_short | Path Model of Impact of the Quality of Teaching Foreign Languages Service on Consumer Loyalty |
| title_sort | path model of impact of the quality of teaching foreign languages service on consumer loyalty |
| topic | teaching foreign languages quality loyalty |
| url | https://edukacjaustawicznadoroslych.eu/images/2018/4/17_4_2018.pdf |
| work_keys_str_mv | AT małgorzatalotko pathmodelofimpactofthequalityofteachingforeignlanguagesserviceonconsumerloyalty AT aleksanderlotko pathmodelofimpactofthequalityofteachingforeignlanguagesserviceonconsumerloyalty |