Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain

Digital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008–2014). In fact, their numbers increased most during 2012–2013, whe...

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Main Authors: Samuel Negredo, María-Pilar Martínez-Costa, James Breiner, Ramón Salaverría
Format: Article
Language:English
Published: Cogitatio 2020-04-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/2738
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author Samuel Negredo
María-Pilar Martínez-Costa
James Breiner
Ramón Salaverría
author_facet Samuel Negredo
María-Pilar Martínez-Costa
James Breiner
Ramón Salaverría
author_sort Samuel Negredo
collection DOAJ
description Digital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008–2014). In fact, their numbers increased most during 2012–2013, when traditional media were cutting staff in response to the economic crisis, and unemployment rates in the media sector as a whole hit their peak. However, these digital-native news startups have yet to prove their sustainability and stability. This study uses our own database of 3,862 native and non-native digital news outlets in Spain and the Reuters Institute Digital News Report to analyze a number of characteristics of these media, such as the percentage that have gone inactive, the relative popularity of legacy brands vs. digital natives, multi-platform synergies, content subject matter, geographical location, ownership, and funding sources. Based on these quantitative parameters, this study reviews the structural strengths and weaknesses of digital-native media in the Spanish news market. Taking into account these findings, we conclude that the surge in digital-native news media observed in Spain during the Great Recession followed the pattern of creative destruction described by several economists.
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spelling doaj.art-c47b60abc52140ee838198aa8adbfe382022-12-22T00:52:55ZengCogitatioMedia and Communication2183-24392020-04-0182738510.17645/mac.v8i2.27381402Journalism Expands in Spite of the Crisis: Digital-Native News Media in SpainSamuel Negredo0María-Pilar Martínez-Costa1James Breiner2Ramón Salaverría3Department of Journalism Projects, University of Navarra, SpainDepartment of Journalism Projects, University of Navarra, SpainDepartment of Marketing and Media Management, University of Navarra, SpainDepartment of Journalism Projects, University of Navarra, SpainDigital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008–2014). In fact, their numbers increased most during 2012–2013, when traditional media were cutting staff in response to the economic crisis, and unemployment rates in the media sector as a whole hit their peak. However, these digital-native news startups have yet to prove their sustainability and stability. This study uses our own database of 3,862 native and non-native digital news outlets in Spain and the Reuters Institute Digital News Report to analyze a number of characteristics of these media, such as the percentage that have gone inactive, the relative popularity of legacy brands vs. digital natives, multi-platform synergies, content subject matter, geographical location, ownership, and funding sources. Based on these quantitative parameters, this study reviews the structural strengths and weaknesses of digital-native media in the Spanish news market. Taking into account these findings, we conclude that the surge in digital-native news media observed in Spain during the Great Recession followed the pattern of creative destruction described by several economists.https://www.cogitatiopress.com/mediaandcommunication/article/view/2738digital journalismdigital-native mediamedia economicsonline newsspain
spellingShingle Samuel Negredo
María-Pilar Martínez-Costa
James Breiner
Ramón Salaverría
Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
Media and Communication
digital journalism
digital-native media
media economics
online news
spain
title Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
title_full Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
title_fullStr Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
title_full_unstemmed Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
title_short Journalism Expands in Spite of the Crisis: Digital-Native News Media in Spain
title_sort journalism expands in spite of the crisis digital native news media in spain
topic digital journalism
digital-native media
media economics
online news
spain
url https://www.cogitatiopress.com/mediaandcommunication/article/view/2738
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