The key to success increasing customer satisfaction of SMEs product souvenir food
The purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product uniqueness, product completeness, Buying Decision and consumer sat...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2084897 |
| _version_ | 1811248033033093120 |
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| author | Nofrizal Nurhayani Lubis Sucherly Undang Juju Arizal N Wita Dwika Listihana |
| author_facet | Nofrizal Nurhayani Lubis Sucherly Undang Juju Arizal N Wita Dwika Listihana |
| author_sort | Nofrizal |
| collection | DOAJ |
| description | The purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product uniqueness, product completeness, Buying Decision and consumer satisfaction so as to increase business profits. The problem of this study is to find the direct and indirect effects of the variables of product uniqueness, product completeness, Buying Decision and consumer satisfaction of souvenir food products. The population is all consumers who buy food products by the city of Pekanbaru but It is not known the total population. So, the sampling technique uses categories that are not known to the population using the isac k theory with the results of calculations using the formula as many as 173 consumers. sampling technique using proportional sampling. The data used in this study are primary and secondary data using a questionnaire. The measurement scale used is a 5-point Likert scale. The analysis of the data obtained was tested for its reliability validity and hypothesis testing was carried out with Structural Equation Modeling (SEM). The results of the study all factors have a significant influence but on several factors that are not significant, namely the uniqueness of the product on Buying Decision and product completeness on consumer satisfaction through Buying Decision |
| first_indexed | 2024-04-12T15:20:56Z |
| format | Article |
| id | doaj.art-c48210e91dcd49a0978abb7acaad70be |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-12T15:20:56Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-c48210e91dcd49a0978abb7acaad70be2022-12-22T03:27:28ZengTaylor & Francis GroupCogent Business & Management2331-19752022-12-019110.1080/23311975.2022.2084897The key to success increasing customer satisfaction of SMEs product souvenir foodNofrizal0Nurhayani Lubis1Sucherly2Undang Juju3Arizal N4Wita Dwika Listihana5Student of Program Doctoral Management Science, Universitas Pasundan, Bandung, IndonesiaFaculty of Economic, Universitas Lancang Kuning, Pekanbaru, IndonesiaProgram Doctoral of Management Science, Universitas Padjadjaran, Bandung, IndonesiaUniversity of Technology Sydney, AustraliaFaculty of Economic, Universitas Lancang Kuning, Pekanbaru, IndonesiaProgram Doctoral of Management Science, Universitas Padjadjaran, Bandung, IndonesiaThe purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product uniqueness, product completeness, Buying Decision and consumer satisfaction so as to increase business profits. The problem of this study is to find the direct and indirect effects of the variables of product uniqueness, product completeness, Buying Decision and consumer satisfaction of souvenir food products. The population is all consumers who buy food products by the city of Pekanbaru but It is not known the total population. So, the sampling technique uses categories that are not known to the population using the isac k theory with the results of calculations using the formula as many as 173 consumers. sampling technique using proportional sampling. The data used in this study are primary and secondary data using a questionnaire. The measurement scale used is a 5-point Likert scale. The analysis of the data obtained was tested for its reliability validity and hypothesis testing was carried out with Structural Equation Modeling (SEM). The results of the study all factors have a significant influence but on several factors that are not significant, namely the uniqueness of the product on Buying Decision and product completeness on consumer satisfaction through Buying Decisionhttps://www.tandfonline.com/doi/10.1080/23311975.2022.2084897Product uniquenessproduct completenessBuying Decisionconsumer satisfaction |
| spellingShingle | Nofrizal Nurhayani Lubis Sucherly Undang Juju Arizal N Wita Dwika Listihana The key to success increasing customer satisfaction of SMEs product souvenir food Cogent Business & Management Product uniqueness product completeness Buying Decision consumer satisfaction |
| title | The key to success increasing customer satisfaction of SMEs product souvenir food |
| title_full | The key to success increasing customer satisfaction of SMEs product souvenir food |
| title_fullStr | The key to success increasing customer satisfaction of SMEs product souvenir food |
| title_full_unstemmed | The key to success increasing customer satisfaction of SMEs product souvenir food |
| title_short | The key to success increasing customer satisfaction of SMEs product souvenir food |
| title_sort | key to success increasing customer satisfaction of smes product souvenir food |
| topic | Product uniqueness product completeness Buying Decision consumer satisfaction |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2022.2084897 |
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