The key to success increasing customer satisfaction of SMEs product souvenir food

The key to success increasing customer satisfaction of SMEs product souvenir food

The purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product uniqueness, product completeness, Buying Decision and consumer sat...

Full description

Bibliographic Details
Main Authors: Nofrizal, Nurhayani Lubis, Sucherly, Undang Juju, Arizal N, Wita Dwika Listihana
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
Product uniqueness
product completeness
Buying Decision
consumer satisfaction
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2084897

Similar Items

Similar Items