Aestheticizing Google critique: A 20-year retrospective

With Google marking its 20th year online, the piece provides a retrospective of cultural commentary and select works of Google art that have transformed the search engine into an object of critical interest. Taken up are artistic and cultural responses to Google by independent artists but also by cu...

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Main Author: Richard Rogers
Format: Article
Language:English
Published: SAGE Publishing 2018-04-01
Series:Big Data & Society
Online Access:https://doi.org/10.1177/2053951718768626
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author Richard Rogers
author_facet Richard Rogers
author_sort Richard Rogers
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description With Google marking its 20th year online, the piece provides a retrospective of cultural commentary and select works of Google art that have transformed the search engine into an object of critical interest. Taken up are artistic and cultural responses to Google by independent artists but also by cultural critics and technology writers, including the development of such evocative notions as the deep web, flickering man and filter bubble. Among the critiques that have taken shape in the works to be discussed here are objects and subjects brought into being by Google (such as ‘spammy neighbourhoods’), Googlization, Google’s information politics, its licensing (or what one is agreeing to when searching) as well as issues surrounding specific products such as Google Street View, as Google leaves the web, capturing more spaces to search.
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spelling doaj.art-c49ba8eade8e4e9f9c306f6d36b0b0732022-12-21T17:57:29ZengSAGE PublishingBig Data & Society2053-95172018-04-01510.1177/2053951718768626Aestheticizing Google critique: A 20-year retrospectiveRichard RogersWith Google marking its 20th year online, the piece provides a retrospective of cultural commentary and select works of Google art that have transformed the search engine into an object of critical interest. Taken up are artistic and cultural responses to Google by independent artists but also by cultural critics and technology writers, including the development of such evocative notions as the deep web, flickering man and filter bubble. Among the critiques that have taken shape in the works to be discussed here are objects and subjects brought into being by Google (such as ‘spammy neighbourhoods’), Googlization, Google’s information politics, its licensing (or what one is agreeing to when searching) as well as issues surrounding specific products such as Google Street View, as Google leaves the web, capturing more spaces to search.https://doi.org/10.1177/2053951718768626
spellingShingle Richard Rogers
Aestheticizing Google critique: A 20-year retrospective
Big Data & Society
title Aestheticizing Google critique: A 20-year retrospective
title_full Aestheticizing Google critique: A 20-year retrospective
title_fullStr Aestheticizing Google critique: A 20-year retrospective
title_full_unstemmed Aestheticizing Google critique: A 20-year retrospective
title_short Aestheticizing Google critique: A 20-year retrospective
title_sort aestheticizing google critique a 20 year retrospective
url https://doi.org/10.1177/2053951718768626
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