Communication Across Nations

These days goods, capital, and labor move freely across borders. During the last forty years international trade has increased by 1500 % as tariffs have fallen from 50 % to less than 5 %. That is why multinational companies like Exxon do two-thirds of their business outside the US and components for...

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Main Author: Jana Lopusanova
Format: Article
Language:English
Published: University of Žilina 2010-09-01
Series:Communications
Subjects:
Online Access:https://komunikacie.uniza.sk/artkey/csl-201003-0001_communication-across-nations.php
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author Jana Lopusanova
author_facet Jana Lopusanova
author_sort Jana Lopusanova
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description These days goods, capital, and labor move freely across borders. During the last forty years international trade has increased by 1500 % as tariffs have fallen from 50 % to less than 5 %. That is why multinational companies like Exxon do two-thirds of their business outside the US and components for the new Ford come from fifteen different countries. The management of global companies as well as the management of brands internationally has partly become a cross-cultural issue where communication across nations takes the crucial role on the way to success.
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spelling doaj.art-c49ef8d47a28402e85c9fa331799a6c32023-04-14T06:30:18ZengUniversity of ŽilinaCommunications1335-42052585-78782010-09-0112351210.26552/com.C.2010.3.5-12csl-201003-0001Communication Across NationsJana Lopusanova0University of Zilina, Faculty of Science, Department of Foreign Languages, SlovakiaThese days goods, capital, and labor move freely across borders. During the last forty years international trade has increased by 1500 % as tariffs have fallen from 50 % to less than 5 %. That is why multinational companies like Exxon do two-thirds of their business outside the US and components for the new Ford come from fifteen different countries. The management of global companies as well as the management of brands internationally has partly become a cross-cultural issue where communication across nations takes the crucial role on the way to success.https://komunikacie.uniza.sk/artkey/csl-201003-0001_communication-across-nations.phpcultural awarenesscommunicationlanguageculturemanagementmulti-nationals
spellingShingle Jana Lopusanova
Communication Across Nations
Communications
cultural awareness
communication
language
culture
management
multi-nationals
title Communication Across Nations
title_full Communication Across Nations
title_fullStr Communication Across Nations
title_full_unstemmed Communication Across Nations
title_short Communication Across Nations
title_sort communication across nations
topic cultural awareness
communication
language
culture
management
multi-nationals
url https://komunikacie.uniza.sk/artkey/csl-201003-0001_communication-across-nations.php
work_keys_str_mv AT janalopusanova communicationacrossnations