INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE
The main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires th...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2022-04-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41209-843.pdf |
| _version_ | 1828148693538177024 |
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| author | Thi Kim Duyen HA Kien The NGUYEN Thi Minh Nguyet PHAM Dinh Quynh NGUYEN Bao Thanh TRUONG Van Son LE Hong Thai NGUYEN |
| author_facet | Thi Kim Duyen HA Kien The NGUYEN Thi Minh Nguyet PHAM Dinh Quynh NGUYEN Bao Thanh TRUONG Van Son LE Hong Thai NGUYEN |
| author_sort | Thi Kim Duyen HA |
| collection | DOAJ |
| description | The main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires that are collected from tourists who visit Daklak province – in the Central highlands of Vietnam. The authors tested the proposed hypothesis by SPSS software. The results showed that the economic, infrastructure, integration, politics have positive effects on both tourists’ visit intention and product purchase intention. Moreover, the resource has positive influences on tourists’ visit intention but do not has effect on purchase intention. |
| first_indexed | 2024-04-11T21:18:55Z |
| format | Article |
| id | doaj.art-c4bee6e1aad94300bef4aa77026c2056 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-04-11T21:18:55Z |
| publishDate | 2022-04-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-c4bee6e1aad94300bef4aa77026c20562022-12-22T04:02:43ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172022-04-0141240040710.30892/gtg.41209-843INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCEThi Kim Duyen HA0Kien The NGUYEN1Thi Minh Nguyet PHAM2Dinh Quynh NGUYEN3Bao Thanh TRUONG4Van Son LE5Hong Thai NGUYEN6Tay Nguyen University, Đaklak, Faculty of Economics, Daklak, Vietnam, e-mail: htkduyen@ttn.edu.vnVNU University of Economics and Business, Vietnam National University, Hanoi, Vietnam, e-mail: nguyenthekien@vnu.edu.vnFaculty of Business Administration, Department of logistics and supply chain managemaint, Thainguyen, Vietnam, e-mail:ptmnguyet@tueba.edu.vnAcademy of Politics Region I, Journal of Theoretical Education, Hanoi, Vietnam, e-mail: quynhlsd45@gmai.comEcademy of Politics Region I, Journal of Theoretical Education, Hanoi, Vietnam, e-mail: trbaothanh@yahoo.comVietnam Women's Academy, Faculty of Business and Administration, Hanoi, Vietnam, e-mail:sonlv@vwa.edu.vnUniversity of Transport and Communication HaNoi, Faculty of Transport Economic, Hanoi, Vietnam, e-mail: nhthai@utc.edu.vnThe main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires that are collected from tourists who visit Daklak province – in the Central highlands of Vietnam. The authors tested the proposed hypothesis by SPSS software. The results showed that the economic, infrastructure, integration, politics have positive effects on both tourists’ visit intention and product purchase intention. Moreover, the resource has positive influences on tourists’ visit intention but do not has effect on purchase intention. https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41209-843.pdftouristvalue chainmacro environmentvietnamdeveloping country |
| spellingShingle | Thi Kim Duyen HA Kien The NGUYEN Thi Minh Nguyet PHAM Dinh Quynh NGUYEN Bao Thanh TRUONG Van Son LE Hong Thai NGUYEN INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE Geo Journal of Tourism and Geosites tourist value chain macro environment vietnam developing country |
| title | INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE |
| title_full | INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE |
| title_fullStr | INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE |
| title_full_unstemmed | INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE |
| title_short | INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE |
| title_sort | influence of macro environment on tourism value chain in vietnam case of daklak province |
| topic | tourist value chain macro environment vietnam developing country |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41209-843.pdf |
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