Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam

Motorcycle injuries have caused serious implications for public health and national economies in many ASEAN countries. Drivers' lack of road safety awareness and low level of voluntary compliance hinder the promotion of traffic safety. Against this background, the Vietnamese government cooperat...

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Main Authors: Chun-Chen Chou, Kento Yoh, Hiroto Inoi, Tadanori Yamaguchi, Kenji Doi
Format: Article
Language:English
Published: Elsevier 2022-07-01
Series:IATSS Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0386111222000012
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author Chun-Chen Chou
Kento Yoh
Hiroto Inoi
Tadanori Yamaguchi
Kenji Doi
author_facet Chun-Chen Chou
Kento Yoh
Hiroto Inoi
Tadanori Yamaguchi
Kenji Doi
author_sort Chun-Chen Chou
collection DOAJ
description Motorcycle injuries have caused serious implications for public health and national economies in many ASEAN countries. Drivers' lack of road safety awareness and low level of voluntary compliance hinder the promotion of traffic safety. Against this background, the Vietnamese government cooperated with motorcycle manufacturers in a wide range of educational activities. This study evaluates the effectiveness of cross-sector collaborative education programs implemented in Vietnam through a series of statistical analyses. Utilizing a sample of 600 respondents, we focus on the educational effects on riders' attitudes, behaviors, accident prevention, and riders' psychological changes after participating in safety activities. The results show that the effectiveness of rider training differed depending on riders' experience. Motorcyclists' improvement in risk awareness mainly results from the enhancement of safety awareness. The structural model revealed that safety activities have positive effects on motorcyclists' riding confidence, safety awareness, joy and comfort while riding, independence and freedom in daily life, and perspective-taking abilities. Altruistic motivation is suggested as the key factor to encourage motorcyclists' safe riding, highlighting the importance of building up traffic moral and expanding traffic safety culture across the country. With an attempt to find out the insufficient and missing content from the present training programs, this study seeks to inform policy decisions on accident prevention as well as promote motorcyclists' well-being based on the sustainable motorcycle culture in ASEAN countries.
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spelling doaj.art-c4c6937723854048bb9eac7421272b7b2022-12-22T00:54:52ZengElsevierIATSS Research0386-11122022-07-01462258268Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in VietnamChun-Chen Chou0Kento Yoh1Hiroto Inoi2Tadanori Yamaguchi3Kenji Doi4Department of Civil Engineering, Osaka University, Osaka 565-0871, JapanDepartment of Civil Engineering, Osaka University, Osaka 565-0871, JapanFaculty of Sustainable Design, University of Toyama, Toyama 930-8555, JapanDepartment of Health Science, Osaka International University, Osaka 570-8555, JapanDepartment of Civil Engineering, Osaka University, Osaka 565-0871, Japan; Corresponding author.Motorcycle injuries have caused serious implications for public health and national economies in many ASEAN countries. Drivers' lack of road safety awareness and low level of voluntary compliance hinder the promotion of traffic safety. Against this background, the Vietnamese government cooperated with motorcycle manufacturers in a wide range of educational activities. This study evaluates the effectiveness of cross-sector collaborative education programs implemented in Vietnam through a series of statistical analyses. Utilizing a sample of 600 respondents, we focus on the educational effects on riders' attitudes, behaviors, accident prevention, and riders' psychological changes after participating in safety activities. The results show that the effectiveness of rider training differed depending on riders' experience. Motorcyclists' improvement in risk awareness mainly results from the enhancement of safety awareness. The structural model revealed that safety activities have positive effects on motorcyclists' riding confidence, safety awareness, joy and comfort while riding, independence and freedom in daily life, and perspective-taking abilities. Altruistic motivation is suggested as the key factor to encourage motorcyclists' safe riding, highlighting the importance of building up traffic moral and expanding traffic safety culture across the country. With an attempt to find out the insufficient and missing content from the present training programs, this study seeks to inform policy decisions on accident prevention as well as promote motorcyclists' well-being based on the sustainable motorcycle culture in ASEAN countries.http://www.sciencedirect.com/science/article/pii/S0386111222000012Traffic safetyMotorcycle cultureTraffic educationStakeholdersASEAN
spellingShingle Chun-Chen Chou
Kento Yoh
Hiroto Inoi
Tadanori Yamaguchi
Kenji Doi
Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
IATSS Research
Traffic safety
Motorcycle culture
Traffic education
Stakeholders
ASEAN
title Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
title_full Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
title_fullStr Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
title_full_unstemmed Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
title_short Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam
title_sort effectiveness evaluation on cross sector collaborative education programs for traffic safety toward sustainable motorcycle culture in vietnam
topic Traffic safety
Motorcycle culture
Traffic education
Stakeholders
ASEAN
url http://www.sciencedirect.com/science/article/pii/S0386111222000012
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