Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models
Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Carleton University
2019-10-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/article/1276 |
| _version_ | 1811229258936221696 |
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| author | Martin D. Mileros Nicolette Lakemond Robert Forchheimer |
| author_facet | Martin D. Mileros Nicolette Lakemond Robert Forchheimer |
| author_sort | Martin D. Mileros |
| collection | DOAJ |
| description | Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce. |
| first_indexed | 2024-04-12T10:11:34Z |
| format | Article |
| id | doaj.art-c4ce8061efdd431fb7a360ee49779030 |
| institution | Directory Open Access Journal |
| issn | 1927-0321 |
| language | English |
| last_indexed | 2024-04-12T10:11:34Z |
| publishDate | 2019-10-01 |
| publisher | Carleton University |
| record_format | Article |
| series | Technology Innovation Management Review |
| spelling | doaj.art-c4ce8061efdd431fb7a360ee497790302022-12-22T03:37:19ZengCarleton UniversityTechnology Innovation Management Review1927-03212019-10-019106274http://doi.org/10.22215/timreview/1276Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business ModelsMartin D. Mileros0Nicolette Lakemond1Robert Forchheimer2 <p align="JUSTIFY">Linköping University, Research Institutes of Sweden</p><p align="JUSTIFY">Martin D. Mileros is a third year industrial PhD student at Research Institutes of Sweden (RISE) and Linköping University in Linköping, Sweden. The research mainly concerns value of personal data within a human-centered data economy. Martin has a MSc degree in Applied Physics and Electrical Engineering, a MSc degree in Computer Science and a Bachelor degree in Business Administration.</p><p> </p> <div>Linköping University</div><div><p align="JUSTIFY">Nicolette Lakemond is Professor in Industrial Management at Linköping University, Sweden. She holds a PhD from Linköping University. Her research focuses on innovation and management challenges related to increasingly complex intelligent products and systems. This includes the organization of innovation, collaboration and knowledge integration, innovation in ecosystems, technology platforms and applications and innovation as recombination in new types of systems architectures. The research conducted is focused on unravelling future management challenges by research approaches that build on the tight connection between technology and management. She has previously performed research on innovation in complex and inter-organizational settings, including buyer-supplier collaboration and customers’ role in the knowledge supply chain of innovation, inter-firm collaboration in digitalization projects, and knowledge integration in open innovation. Her research has been published in among others Industrial Marketing Management, Industrial and Corporate Change, Technovation, R&D Management, Creativity and Innovation Management, Journal of Purchasing and Supply Management, and Research Technology Management.</p></div><p> </p> <div>Linköping University</div><div> </div><div>Robert Forchheimer is Professor Emeritus at Linköping University, Sweden. He graduated with a MSc degree in Electrical Engineering from the Royal Institute of Technology, Stockholm in 1972 and received his doctoral degree from Linköping University in 1979. His research areas have included telecommunication and signal processing. Today, his interests cover various aspects of the use of digital services with respect to safety and integrity.</div> Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.https://timreview.ca/article/1276consumer-to-businesscontent creator-based business modelscontent creatorse-commercehuman-centered data economyintellectual commercemultisided platformspersonal datasocial commerceuser-generated content |
| spellingShingle | Martin D. Mileros Nicolette Lakemond Robert Forchheimer Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models Technology Innovation Management Review consumer-to-business content creator-based business models content creators e-commerce human-centered data economy intellectual commerce multisided platforms personal data social commerce user-generated content |
| title | Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models |
| title_full | Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models |
| title_fullStr | Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models |
| title_full_unstemmed | Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models |
| title_short | Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models |
| title_sort | towards a taxonomy of e commerce characterizing content creator based business models |
| topic | consumer-to-business content creator-based business models content creators e-commerce human-centered data economy intellectual commerce multisided platforms personal data social commerce user-generated content |
| url | https://timreview.ca/article/1276 |
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