Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models
Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2019-10-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/article/1276 |