KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI
This study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with mediating influence of patient satisfaction in crea...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri (IAIN) Salatiga
2017-02-01
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| Series: | Inferensi Jurnal Penelitian Sosial Keagamaan |
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| Online Access: | http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/725 |
| _version_ | 1819199689861365760 |
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| author | Mohamad Dimyati |
| author_facet | Mohamad Dimyati |
| author_sort | Mohamad Dimyati |
| collection | DOAJ |
| description | This study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with mediating influence of patient satisfaction in creating patient loyalty on Banyuwangi Islamic Hospital. The research instrument to collect the data is using a questionnaire. The population is outpatient and inpatient of Banywangi Islamic hospital (RSI) (Fatimah, Al-Huda, Nahdatul Ulama). The research sample is determined by multistage sampling method. The numbers of samples are 120 respondents. The method of analysis is using Structural Equation Modeling (SEM). The result shows that relationship marketing has a significant positive effect on patient satisfaction, relationship marketing has a significant positive effect on patient loyalty, satisfaction of patients has a significant positive effect on patient loyalty and also relationship marketing has a greater influence than the influence of mediation satisfaction in influencing the creation of loyalty to Banyuwangi Islamic Hospital patients. |
| first_indexed | 2024-12-23T03:20:20Z |
| format | Article |
| id | doaj.art-c4d5e4df187744e4b196480b16a6485c |
| institution | Directory Open Access Journal |
| issn | 1978-7332 2502-1427 |
| language | English |
| last_indexed | 2024-12-23T03:20:20Z |
| publishDate | 2017-02-01 |
| publisher | Institut Agama Islam Negeri (IAIN) Salatiga |
| record_format | Article |
| series | Inferensi Jurnal Penelitian Sosial Keagamaan |
| spelling | doaj.art-c4d5e4df187744e4b196480b16a6485c2022-12-21T18:02:02ZengInstitut Agama Islam Negeri (IAIN) SalatigaInferensi Jurnal Penelitian Sosial Keagamaan1978-73322502-14272017-02-0110245147210.18326/infsl3.v10i2.451-472629KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGIMohamad DimyatiThis study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with mediating influence of patient satisfaction in creating patient loyalty on Banyuwangi Islamic Hospital. The research instrument to collect the data is using a questionnaire. The population is outpatient and inpatient of Banywangi Islamic hospital (RSI) (Fatimah, Al-Huda, Nahdatul Ulama). The research sample is determined by multistage sampling method. The numbers of samples are 120 respondents. The method of analysis is using Structural Equation Modeling (SEM). The result shows that relationship marketing has a significant positive effect on patient satisfaction, relationship marketing has a significant positive effect on patient loyalty, satisfaction of patients has a significant positive effect on patient loyalty and also relationship marketing has a greater influence than the influence of mediation satisfaction in influencing the creation of loyalty to Banyuwangi Islamic Hospital patients.http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/725Relationship Marketing, Patient Satisfaction, Patient Loyalty |
| spellingShingle | Mohamad Dimyati KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI Inferensi Jurnal Penelitian Sosial Keagamaan Relationship Marketing, Patient Satisfaction, Patient Loyalty |
| title | KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI |
| title_full | KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI |
| title_fullStr | KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI |
| title_full_unstemmed | KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI |
| title_short | KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI |
| title_sort | komparasi pengaruh relationship marketing dengan pengaruh mediasi kepuasan dalam membangun loyalitas pasien rumah sakit islam di kabupaten banyuwangi |
| topic | Relationship Marketing, Patient Satisfaction, Patient Loyalty |
| url | http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/725 |
| work_keys_str_mv | AT mohamaddimyati komparasipengaruhrelationshipmarketingdenganpengaruhmediasikepuasandalammembangunloyalitaspasienrumahsakitislamdikabupatenbanyuwangi |