The value of leading customers in a crowdfunding-based marketing pattern.

The value of leading customers in a crowdfunding-based marketing pattern.

Crowdfunding is gradually becoming a modern marketing pattern. By noting that the success of crowdfunding depends on network externalities, our research aims to utilize these network externalities to provide an applicable referral mechanism in a crowdfunding-based marketing pattern. In the context o...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Jingjing Zhao, Yongli Li, Yunlong Ding, Chao Liu
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	Public Library of Science (PLoS) 2019-01-01
श्रृंखला:	PLoS ONE
ऑनलाइन पहुंच:	https://doi.org/10.1371/journal.pone.0215323

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