Utilizing Social Media Advertisements and Participant Social Networks to Recruit African American Breast Cancer Survivors: Design and Rationale

Utilizing Social Media Advertisements and Participant Social Networks to Recruit African American Breast Cancer Survivors: Design and Rationale

PurposeOur objective is to pilot an advertisement-driven sampling procedure among African American (AA) breast cancer survivors living in Maryland. These pilot study methods will inform a future population-based study of AA breast cancer survivors at high risk of poor outcomes due to biological diff...

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Bibliographic Details
Main Authors: Avonne E. Connor, Kate E. Dibble, Kala Visvanathan
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-07-01
Series:Frontiers in Public Health
Subjects:
study protocol
social media advertising effectiveness
African American (AA)
breast cancer
cancer survivors
social networks (online)
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2022.931102/full

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