Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)
In the era of digitalization, KAI finally transformed train ticket booking transactions by launching the KAI Access application. By applying the optimal strategy of Game Theory, KAI Access will be able to compete with marketplaces such as Traveloka to be able to represent itself to the community as...
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| Format: | Article |
| Language: | English |
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Informatics Department, Faculty of Computer Science Bina Darma University
2022-09-01
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| Series: | Journal of Information Systems and Informatics |
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| Online Access: | https://journal-isi.org/index.php/isi/article/view/300 |
| _version_ | 1828144772891541504 |
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| author | Henoch Juli Christanto |
| author_facet | Henoch Juli Christanto |
| author_sort | Henoch Juli Christanto |
| collection | DOAJ |
| description | In the era of digitalization, KAI finally transformed train ticket booking transactions by launching the KAI Access application. By applying the optimal strategy of Game Theory, KAI Access will be able to compete with marketplaces such as Traveloka to be able to represent itself to the community as a credible company. Game Theory was chosen to analyze the existing competition to find the optimum strategy. Because both applications sell the same product, the strategy will be seen from the services provided by both applications using the usability of HCI. The 5 strategies are Learnability, Efficiency, Memorability, Errors, and Satisfaction. The best strategy used by KAI Access to obtain maximum profit is the low error rate (errors) strategy, while for Traveloka the strategy used to minimize loss is the ease of application (learnability). |
| first_indexed | 2024-04-11T20:20:28Z |
| format | Article |
| id | doaj.art-c4f66b9c94f74308a9b8d790a1ca73ec |
| institution | Directory Open Access Journal |
| issn | 2656-5935 2656-4882 |
| language | English |
| last_indexed | 2024-04-11T20:20:28Z |
| publishDate | 2022-09-01 |
| publisher | Informatics Department, Faculty of Computer Science Bina Darma University |
| record_format | Article |
| series | Journal of Information Systems and Informatics |
| spelling | doaj.art-c4f66b9c94f74308a9b8d790a1ca73ec2022-12-22T04:04:48ZengInformatics Department, Faculty of Computer Science Bina Darma UniversityJournal of Information Systems and Informatics2656-59352656-48822022-09-014366567210.51519/journalisi.v4i3.300300Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)Henoch Juli Christanto0Atma Jaya Catholic University of IndonesiaIn the era of digitalization, KAI finally transformed train ticket booking transactions by launching the KAI Access application. By applying the optimal strategy of Game Theory, KAI Access will be able to compete with marketplaces such as Traveloka to be able to represent itself to the community as a credible company. Game Theory was chosen to analyze the existing competition to find the optimum strategy. Because both applications sell the same product, the strategy will be seen from the services provided by both applications using the usability of HCI. The 5 strategies are Learnability, Efficiency, Memorability, Errors, and Satisfaction. The best strategy used by KAI Access to obtain maximum profit is the low error rate (errors) strategy, while for Traveloka the strategy used to minimize loss is the ease of application (learnability).https://journal-isi.org/index.php/isi/article/view/300game theoryusabilityhuman-computer interactionstrategy determination |
| spellingShingle | Henoch Juli Christanto Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) Journal of Information Systems and Informatics game theory usability human-computer interaction strategy determination |
| title | Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) |
| title_full | Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) |
| title_fullStr | Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) |
| title_full_unstemmed | Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) |
| title_short | Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) |
| title_sort | game theory analysis on marketing strategy determination of kai access and traveloka based on usability of hci human computer interaction |
| topic | game theory usability human-computer interaction strategy determination |
| url | https://journal-isi.org/index.php/isi/article/view/300 |
| work_keys_str_mv | AT henochjulichristanto gametheoryanalysisonmarketingstrategydeterminationofkaiaccessandtravelokabasedonusabilityofhcihumancomputerinteraction |