Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)

Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)

In the era of digitalization, KAI finally transformed train ticket booking transactions by launching the KAI Access application. By applying the optimal strategy of Game Theory, KAI Access will be able to compete with marketplaces such as Traveloka to be able to represent itself to the community as...

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Bibliographic Details
Main Author: Henoch Juli Christanto
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2022-09-01
Series:Journal of Information Systems and Informatics
Subjects:
game theory
usability
human-computer interaction
strategy determination
Online Access:https://journal-isi.org/index.php/isi/article/view/300

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