The effects of social support and social media influencers’ credibility on emotional brand attachment: The mediating roles of trust in multichannel
This study investigates the impacts of various nonbrand-owned digital touchpoints for restaurant brands, which are social support and credible influencer on trust in multichannel. The influence of trust in multichannel towards emotional brand attachment coupled with its mediating influences on domai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291123003327 |