New Media and Social Media in the Political Communication
This study presents the 2009 Romanian presidential elections and the way in which thecandidates interacted with the new communication technologies. After the first research conducted on the2004 online electoral campaigns, we noticed that, in Romania, the degree of alphabetization and politicalpartic...
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| Format: | Article |
| Language: | English |
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Danubius University
2011-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/797/725 |
| Summary: | This study presents the 2009 Romanian presidential elections and the way in which thecandidates interacted with the new communication technologies. After the first research conducted on the2004 online electoral campaigns, we noticed that, in Romania, the degree of alphabetization and politicalparticipation (the number of people knowing how to read and write, or the number of those effectivelyparticipating at the poll) is just as small as it was after the mass internet was introduced and after thenumber of internet subscribers increased. We observed that the websites and blogs with the highest trafficare the entertainment dedicated ones, the tabloids, and not the cultural ones, not the quality online press.This research intends to clear up whether in Romania social media are rather helping the moderatecandidates or the extremist candidates – from an electoral point of view. This article will be incorporated inthe research called Electoral Communication in Romania after 1989. Old and New Technologies inPresidential Campaigns which is part of the post-doctoral program POSDRU/89/1.5/S/62259, Sociohumanand political applied sciences. Post-doctoral training program and post-doctoral researchscholarships in the field of the socio-human and political sciences. |
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| ISSN: | 2067-9211 2069-9344 |