Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City)

Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City)

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statisti...

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Bibliographic Details
Main Authors: Ullya Rahmi Aswin, Danny Hidayat, Leni Gustina
Format: Article
Language:English
Published: Magister Manajemen Fakultas Ekonomi Universitas Andalas 2023-06-01
Series:Jurnal Manajemen Stratejik dan Simulasi Bisnis
Subjects:
keywords:  brand awareness, brand association, lifestyle, purchase decision process
Online Access:http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/77

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