Implementing the Innovation Strategy in International SMEs

Thanks to a relationship of mutual interdependence developed between the formulation of the internationalization strategy and innovation, on a larger scale they are entitled as decisive factors in the process of lasting growth of SMEs. The aim is to study the connections between internationalization...

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Main Author: Daniel Rusu
Format: Article
Language:English
Published: Editura ASE Bucuresti 2021-12-01
Series:Romanian Economic Journal
Subjects:
Online Access:http://www.rejournal.eu/article/implementing-innovation-strategy-international-smes
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author Daniel Rusu
author_facet Daniel Rusu
author_sort Daniel Rusu
collection DOAJ
description Thanks to a relationship of mutual interdependence developed between the formulation of the internationalization strategy and innovation, on a larger scale they are entitled as decisive factors in the process of lasting growth of SMEs. The aim is to study the connections between internationalization, innovation and strategy as well as the results in terms of business competitiveness, covering a relatively consistent gap in terms of knowledge and inconclusive or even diffuse interactions regarding these interactions. In terms of internationalization, innovation and strategy, failure rates are quite high and have correspondingly consistent costs for companies. These are related to implementation details. Assuming there is a poor implementation of internationalization, innovation and strategy and to the extent that firms examine in detail each dimension of their business, they will tolerate an increase in costs. Even in these conditions, contrary to their weight, many SMEs do not have structured processes and protocols for internationalization, innovation and strategy. In entrepreneurial micro-enterprises, which is the main object of research, this aspect is particularly important and real. Identifying the tools used by companies to design the processes of development and implementation of internationalization, innovation and strategy, determinants and causes is very important to identify the main factors with particular impact on business performance and how these effects act or occur.
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spelling doaj.art-c5003077457a470693be18ffdf62de9d2022-12-22T00:05:28ZengEditura ASE BucurestiRomanian Economic Journal1454-42962286-20562021-12-01XXIV8210311910.24818/REJ/2021/82/09Implementing the Innovation Strategy in International SMEsDaniel Rusu0PhD candidate, Bucharest University of Economic Studies, Bucharest, Romania, e-mail: rusumdaniel@gmail.comThanks to a relationship of mutual interdependence developed between the formulation of the internationalization strategy and innovation, on a larger scale they are entitled as decisive factors in the process of lasting growth of SMEs. The aim is to study the connections between internationalization, innovation and strategy as well as the results in terms of business competitiveness, covering a relatively consistent gap in terms of knowledge and inconclusive or even diffuse interactions regarding these interactions. In terms of internationalization, innovation and strategy, failure rates are quite high and have correspondingly consistent costs for companies. These are related to implementation details. Assuming there is a poor implementation of internationalization, innovation and strategy and to the extent that firms examine in detail each dimension of their business, they will tolerate an increase in costs. Even in these conditions, contrary to their weight, many SMEs do not have structured processes and protocols for internationalization, innovation and strategy. In entrepreneurial micro-enterprises, which is the main object of research, this aspect is particularly important and real. Identifying the tools used by companies to design the processes of development and implementation of internationalization, innovation and strategy, determinants and causes is very important to identify the main factors with particular impact on business performance and how these effects act or occur.http://www.rejournal.eu/article/implementing-innovation-strategy-international-smesorganizational changediagnostic evaluationentrepreneurshipstrategysmes.
spellingShingle Daniel Rusu
Implementing the Innovation Strategy in International SMEs
Romanian Economic Journal
organizational change
diagnostic evaluation
entrepreneurship
strategy
smes.
title Implementing the Innovation Strategy in International SMEs
title_full Implementing the Innovation Strategy in International SMEs
title_fullStr Implementing the Innovation Strategy in International SMEs
title_full_unstemmed Implementing the Innovation Strategy in International SMEs
title_short Implementing the Innovation Strategy in International SMEs
title_sort implementing the innovation strategy in international smes
topic organizational change
diagnostic evaluation
entrepreneurship
strategy
smes.
url http://www.rejournal.eu/article/implementing-innovation-strategy-international-smes
work_keys_str_mv AT danielrusu implementingtheinnovationstrategyininternationalsmes