The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective
International quick service restaurants (QSRs) have become a stand-alone sector due to their significant market share throughout the world instead of being considered under the food and beverage sector. The success of QSR site selection is directly related to land use and market potential estimation...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Konya Technical University Faculty of Architecture and Design
2018-06-01
|
| Series: | Iconarp International Journal of Architecture and Planning |
| Subjects: | |
| Online Access: | http://iconarp.selcuk.edu.tr/iconarp/article/view/203 |
| _version_ | 1797906838235119616 |
|---|---|
| author | Hanzade Kuğu Baş Nuran Zeren Gülersoy |
| author_facet | Hanzade Kuğu Baş Nuran Zeren Gülersoy |
| author_sort | Hanzade Kuğu Baş |
| collection | DOAJ |
| description | International quick service restaurants (QSRs) have become a stand-alone sector due to their significant market share throughout the world instead of being considered under the food and beverage sector. The success of QSR site selection is directly related to land use and market potential estimation. This relationship has a significant influence on urban texture, identity and cities' development processes, given the high number of QSRs in urban spaces. Diverging from the current retail sector dynamics, the QSR sector brings to the table different needs in terms of trade area characteristics and spatial characteristics. In this respect, the aim of this research is to conduct an analysis on the site selection decisions of international QSRs and to establish a conceptual framework for an applicable model. Accordingly, first, the relationship between trade area analysis and site selection of international QSRs is examined. After that, trade area models of The Proximal Area Model, Reilly's Law of Retail Gravitation Model, Central Place Theory, Huff Model, Analog Model and Geographic Interdependence Model are discussed according to their competence of QSRs’ site selection. Then they are analytically evaluated within the framework of today's economic, social and spatial development variables. Finally, Regression Analysis Methods and Geographical Information Systems (GIS), which are encountered in literature and used in practice are examined, and a new theoretical framework for a site selection model integrating Regression Analysis Methods and GIS is proposed. |
| first_indexed | 2024-04-10T10:26:56Z |
| format | Article |
| id | doaj.art-c516058090c74dbe8ed23a6fc1916666 |
| institution | Directory Open Access Journal |
| issn | 2147-9380 |
| language | English |
| last_indexed | 2024-04-10T10:26:56Z |
| publishDate | 2018-06-01 |
| publisher | Konya Technical University Faculty of Architecture and Design |
| record_format | Article |
| series | Iconarp International Journal of Architecture and Planning |
| spelling | doaj.art-c516058090c74dbe8ed23a6fc19166662023-02-15T16:21:19ZengKonya Technical University Faculty of Architecture and DesignIconarp International Journal of Architecture and Planning2147-93802018-06-0161012810.15320/ICONARP.2018.36118The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ PerspectiveHanzade Kuğu Baş0Nuran Zeren Gülersoy1İstanbul Technical Universityİstanbul Technical UniversityInternational quick service restaurants (QSRs) have become a stand-alone sector due to their significant market share throughout the world instead of being considered under the food and beverage sector. The success of QSR site selection is directly related to land use and market potential estimation. This relationship has a significant influence on urban texture, identity and cities' development processes, given the high number of QSRs in urban spaces. Diverging from the current retail sector dynamics, the QSR sector brings to the table different needs in terms of trade area characteristics and spatial characteristics. In this respect, the aim of this research is to conduct an analysis on the site selection decisions of international QSRs and to establish a conceptual framework for an applicable model. Accordingly, first, the relationship between trade area analysis and site selection of international QSRs is examined. After that, trade area models of The Proximal Area Model, Reilly's Law of Retail Gravitation Model, Central Place Theory, Huff Model, Analog Model and Geographic Interdependence Model are discussed according to their competence of QSRs’ site selection. Then they are analytically evaluated within the framework of today's economic, social and spatial development variables. Finally, Regression Analysis Methods and Geographical Information Systems (GIS), which are encountered in literature and used in practice are examined, and a new theoretical framework for a site selection model integrating Regression Analysis Methods and GIS is proposed.http://iconarp.selcuk.edu.tr/iconarp/article/view/203Trade Area Models, Site Selection, Quick Service Restaurants, Food & Beverages Industry. |
| spellingShingle | Hanzade Kuğu Baş Nuran Zeren Gülersoy The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective Iconarp International Journal of Architecture and Planning Trade Area Models, Site Selection, Quick Service Restaurants, Food & Beverages Industry. |
| title | The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective |
| title_full | The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective |
| title_fullStr | The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective |
| title_full_unstemmed | The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective |
| title_short | The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants’ Perspective |
| title_sort | evaluation of trade area models and analysis methods for site selection from international quick service restaurants perspective |
| topic | Trade Area Models, Site Selection, Quick Service Restaurants, Food & Beverages Industry. |
| url | http://iconarp.selcuk.edu.tr/iconarp/article/view/203 |
| work_keys_str_mv | AT hanzadekugubas theevaluationoftradeareamodelsandanalysismethodsforsiteselectionfrominternationalquickservicerestaurantsperspective AT nuranzerengulersoy theevaluationoftradeareamodelsandanalysismethodsforsiteselectionfrominternationalquickservicerestaurantsperspective AT hanzadekugubas evaluationoftradeareamodelsandanalysismethodsforsiteselectionfrominternationalquickservicerestaurantsperspective AT nuranzerengulersoy evaluationoftradeareamodelsandanalysismethodsforsiteselectionfrominternationalquickservicerestaurantsperspective |