How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia
This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2016-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3212 |
| _version_ | 1797923705186156544 |
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| author | Azilah Kasim Levent Altinay |
| author_facet | Azilah Kasim Levent Altinay |
| author_sort | Azilah Kasim |
| collection | DOAJ |
| description |
This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level. Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation on growth of small and medium size hotels could not be accepted. On the other hand, the hypothesis on the moderating effect of firm strategy on the relationship between entrepreneurial orientation and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed.
Keywords: Firm Strategy, Entrepreneurial Orientation, Firm Growth,
JEL Classifications: M10, M14
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| first_indexed | 2024-04-10T14:50:31Z |
| format | Article |
| id | doaj.art-c51bb1fad424464598c298545f8da3bc |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:50:31Z |
| publishDate | 2016-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-c51bb1fad424464598c298545f8da3bc2023-02-15T16:07:37ZengEconJournalsInternational Review of Management and Marketing2146-44052016-10-0167SHow Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular MalaysiaAzilah KasimLevent Altinay This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level. Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation on growth of small and medium size hotels could not be accepted. On the other hand, the hypothesis on the moderating effect of firm strategy on the relationship between entrepreneurial orientation and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed. Keywords: Firm Strategy, Entrepreneurial Orientation, Firm Growth, JEL Classifications: M10, M14 http://mail.econjournals.com/index.php/irmm/article/view/3212 |
| spellingShingle | Azilah Kasim Levent Altinay How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia International Review of Management and Marketing |
| title | How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia |
| title_full | How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia |
| title_fullStr | How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia |
| title_full_unstemmed | How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia |
| title_short | How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia |
| title_sort | how does firm strategy affect the relationship between entrepreneurial strategic orientation and firm growth a preliminary analysis on small and medium size hotels in peninsular malaysia |
| url | http://mail.econjournals.com/index.php/irmm/article/view/3212 |
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