Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych
Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods. Marketing strategies of luxury stand in complete contradiction with the...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-03-01
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| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166655 |
| _version_ | 1798000610484682752 |
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| author | Wioleta Dryl |
| author_facet | Wioleta Dryl |
| author_sort | Wioleta Dryl |
| collection | DOAJ |
| description | Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence
of the specific nature of luxury goods, but most of all the different needs and behavior of
consumers of these goods. Marketing strategies of luxury stand in complete contradiction with the
traditional approach to this issue. This market is considered quite paradoxical.
An interesting issue seems to be due to the reaction of Polish consumers of luxury goods to the
crisis. Taking into account the specificity of a luxury product, marketing tools supporting its existence
on the market and the buyers’ behavior, consumers’ response to the crisis may be unexpected. Condition
of the Polish market of luxury certainly is surprising. Polish segment of consumers belonging to the
group of rich, affluent and aspiring - interested in buying luxury goods not only did not record a reduction
in their numbers, but there was also no decrease in the purchasing power. The article analyzes the
responses of Polish consumers of luxury goods to the crisis. |
| first_indexed | 2024-04-11T11:23:05Z |
| format | Article |
| id | doaj.art-c5377f89cb924ca2b2982fa1974a8253 |
| institution | Directory Open Access Journal |
| issn | 1644-9584 2300-8792 |
| language | English |
| last_indexed | 2024-04-11T11:23:05Z |
| publishDate | 2013-03-01 |
| publisher | Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego |
| record_format | Article |
| series | Problemy Zarządzania |
| spelling | doaj.art-c5377f89cb924ca2b2982fa1974a82532022-12-22T04:26:37ZengWydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu WarszawskiegoProblemy Zarządzania1644-95842300-87922013-03-0111nr 1 (40), t. 1157170DOI:10.7172/1644-9584.40.10Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowychWioleta Dryl0Katedra Marketingu, Wydział Zarządzania, Uniwersytet GdańskiLuxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods. Marketing strategies of luxury stand in complete contradiction with the traditional approach to this issue. This market is considered quite paradoxical. An interesting issue seems to be due to the reaction of Polish consumers of luxury goods to the crisis. Taking into account the specificity of a luxury product, marketing tools supporting its existence on the market and the buyers’ behavior, consumers’ response to the crisis may be unexpected. Condition of the Polish market of luxury certainly is surprising. Polish segment of consumers belonging to the group of rich, affluent and aspiring - interested in buying luxury goods not only did not record a reduction in their numbers, but there was also no decrease in the purchasing power. The article analyzes the responses of Polish consumers of luxury goods to the crisis.https://pz.wz.uw.edu.pl/resources/html/article/details?id=166655crisisconsumerluxury goods |
| spellingShingle | Wioleta Dryl Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych Problemy Zarządzania crisis consumer luxury goods |
| title | Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych |
| title_full | Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych |
| title_fullStr | Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych |
| title_full_unstemmed | Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych |
| title_short | Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych |
| title_sort | wplyw kryzysu na zachowania zakupowe polskich konsumentow dobr luksusowych |
| topic | crisis consumer luxury goods |
| url | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166655 |
| work_keys_str_mv | AT wioletadryl wpływkryzysunazachowaniazakupowepolskichkonsumentowdobrluksusowych |