Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych

Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych

Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods. Marketing strategies of luxury stand in complete contradiction with the...

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Bibliographic Details
Main Author: Wioleta Dryl
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2013-03-01
Series:Problemy Zarządzania
Subjects:
crisis
consumer
luxury goods
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=166655

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