New Frontiers for Political Communication in Times of Spectacularization

New Frontiers for Political Communication in Times of Spectacularization

Political spectacularization is a broad global phenomenon challenging contemporary digital political communication under new features that define interactive digital narratives. In this sense, the use of politainment formulas in digital contexts to reconnect the electorate with political leaders and...

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Bibliographic Details
Main Authors:	Salvador Gómez-García, Rocío Zamora, Salomé Berrocal
Format:	Article
Language:	English
Published:	Cogitatio 2023-05-01
Series:	Media and Communication
Subjects:	digital narratives digital persuasion disintermediation gamification ideological polarization online campaigns politainment political communication political engagement social media
Online Access:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7069

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