Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil
This study aims to analyze the communication strategy carried out by the Personnel and Human Resources Development Agency in disseminating messages about digitizing promotion services within the Pidie Jaya Regency Government. The research uses a qualitative research approach with case study methods...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Ar-Raniry
2022-04-01
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| Series: | Jurnal Peurawi: Media Kajian Komunikasi Islam |
| Subjects: | |
| Online Access: | https://jurnal.ar-raniry.ac.id/index.php/peurawi/article/view/12733 |
| _version_ | 1811229845661679616 |
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| author | Rizal Fahmi Fahmi |
| author_facet | Rizal Fahmi Fahmi |
| author_sort | Rizal Fahmi Fahmi |
| collection | DOAJ |
| description | This study aims to analyze the communication strategy carried out by the Personnel and Human Resources Development Agency in disseminating messages about digitizing promotion services within the Pidie Jaya Regency Government. The research uses a qualitative research approach with case study methods to analyze problems related to communication strategies formulated by organizations. The research results indicate that the communicators chosen to convey messages to the target audience have credibility, the message has been designed in such a way, the channel used is a personal channel face-to-face through technical guidance and consultation and by using the media but the media utilization is still not optimal and unable to reach the overall target audience. The communicant is all civil servants in the Pidie Jaya Regency Government and the effects are limited to changes in knowledge and changes in attitudes. Obstacles in delivering messages are found both in the communicator and the communicant, namely barriers in the delivery process (process barriers), semantic barriers (semantics barriers), and psycho-social barriers (psychosocial barriers) caused by the culture that is already attached to the audience, communicators and communicants are trying to overcome these various obstacles by using personal communication channels both face-to-face and through the media. |
| first_indexed | 2024-04-12T10:19:32Z |
| format | Article |
| id | doaj.art-c55184b473c94006b1348f135990c8c6 |
| institution | Directory Open Access Journal |
| issn | 2598-6023 2598-6031 |
| language | English |
| last_indexed | 2024-04-12T10:19:32Z |
| publishDate | 2022-04-01 |
| publisher | Universitas Islam Negeri Ar-Raniry |
| record_format | Article |
| series | Jurnal Peurawi: Media Kajian Komunikasi Islam |
| spelling | doaj.art-c55184b473c94006b1348f135990c8c62022-12-22T03:37:07ZengUniversitas Islam Negeri Ar-RaniryJurnal Peurawi: Media Kajian Komunikasi Islam2598-60232598-60312022-04-01516310010.22373/jp.v5i1.127336387Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri SipilRizal Fahmi Fahmi0Universitas Sumatera UtaraThis study aims to analyze the communication strategy carried out by the Personnel and Human Resources Development Agency in disseminating messages about digitizing promotion services within the Pidie Jaya Regency Government. The research uses a qualitative research approach with case study methods to analyze problems related to communication strategies formulated by organizations. The research results indicate that the communicators chosen to convey messages to the target audience have credibility, the message has been designed in such a way, the channel used is a personal channel face-to-face through technical guidance and consultation and by using the media but the media utilization is still not optimal and unable to reach the overall target audience. The communicant is all civil servants in the Pidie Jaya Regency Government and the effects are limited to changes in knowledge and changes in attitudes. Obstacles in delivering messages are found both in the communicator and the communicant, namely barriers in the delivery process (process barriers), semantic barriers (semantics barriers), and psycho-social barriers (psychosocial barriers) caused by the culture that is already attached to the audience, communicators and communicants are trying to overcome these various obstacles by using personal communication channels both face-to-face and through the media.https://jurnal.ar-raniry.ac.id/index.php/peurawi/article/view/12733communication strategy, digitizing, elements of communication, barriers |
| spellingShingle | Rizal Fahmi Fahmi Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil Jurnal Peurawi: Media Kajian Komunikasi Islam communication strategy, digitizing, elements of communication, barriers |
| title | Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil |
| title_full | Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil |
| title_fullStr | Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil |
| title_full_unstemmed | Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil |
| title_short | Strategi Komunikasi Badan Kepegawaian dan Pengembangan Sumber Daya Manusia dalam Digitalisasi Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil |
| title_sort | strategi komunikasi badan kepegawaian dan pengembangan sumber daya manusia dalam digitalisasi pelayanan kenaikan pangkat pegawai negeri sipil |
| topic | communication strategy, digitizing, elements of communication, barriers |
| url | https://jurnal.ar-raniry.ac.id/index.php/peurawi/article/view/12733 |
| work_keys_str_mv | AT rizalfahmifahmi strategikomunikasibadankepegawaiandanpengembangansumberdayamanusiadalamdigitalisasipelayanankenaikanpangkatpegawainegerisipil |