Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction
This study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes the mediating role of satisfaction between each of the attributes and loyalty....
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-05-01
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| Series: | Mathematics |
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| Online Access: | https://www.mdpi.com/2227-7390/9/11/1218 |
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| author | María Dolores Benítez-Márquez Guillermo Bermúdez-González Eva María Sánchez-Teba Elena Cruz-Ruiz |
| author_facet | María Dolores Benítez-Márquez Guillermo Bermúdez-González Eva María Sánchez-Teba Elena Cruz-Ruiz |
| author_sort | María Dolores Benítez-Márquez |
| collection | DOAJ |
| description | This study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes the mediating role of satisfaction between each of the attributes and loyalty. Variance-based structural equation modeling (PLS-SEM) was used for this analysis, based on a survey of 457 cruisers visiting the city of Malaga. The results confirm that three of the five attributes, the destination’s environment image, the perceived value image of services and the accessibility image have a direct influence on cruisers’ overall satisfaction, where environment image has the most significant impact. Moreover, the results support the mediating role of satisfaction in certain cases. There is total mediation between perceived value and loyalty, as well as between accessibility image and loyalty while there is only partial complementary mediation between environment image and loyalty. The confirmation that overall satisfaction influences loyalty enables management organizations to develop more efficient loyalty strategies for their respective destinations. |
| first_indexed | 2024-03-10T10:59:47Z |
| format | Article |
| id | doaj.art-c5565b543df84068806ba88ed4c70b98 |
| institution | Directory Open Access Journal |
| issn | 2227-7390 |
| language | English |
| last_indexed | 2024-03-10T10:59:47Z |
| publishDate | 2021-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Mathematics |
| spelling | doaj.art-c5565b543df84068806ba88ed4c70b982023-11-21T21:38:10ZengMDPI AGMathematics2227-73902021-05-01911121810.3390/math9111218Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ SatisfactionMaría Dolores Benítez-Márquez0Guillermo Bermúdez-González1Eva María Sánchez-Teba2Elena Cruz-Ruiz3Department of Applied Economics (Statistics and Econometrics), Faculty of Economics and Business, University of Malaga, 29070 Malaga, SpainDepartment of Business Management, Faculty of Commerce and Management, University of Malaga, 29071 Malaga, SpainDepartment of Business Management, Faculty of Economics and Business, University of Malaga, 29070 Malaga, SpainDepartment of Business Management, Faculty of Commerce and Management, University of Malaga, 29071 Malaga, SpainThis study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes the mediating role of satisfaction between each of the attributes and loyalty. Variance-based structural equation modeling (PLS-SEM) was used for this analysis, based on a survey of 457 cruisers visiting the city of Malaga. The results confirm that three of the five attributes, the destination’s environment image, the perceived value image of services and the accessibility image have a direct influence on cruisers’ overall satisfaction, where environment image has the most significant impact. Moreover, the results support the mediating role of satisfaction in certain cases. There is total mediation between perceived value and loyalty, as well as between accessibility image and loyalty while there is only partial complementary mediation between environment image and loyalty. The confirmation that overall satisfaction influences loyalty enables management organizations to develop more efficient loyalty strategies for their respective destinations.https://www.mdpi.com/2227-7390/9/11/1218cognitive destination imagecruisesatisfactionloyaltybehavioral intentionstructural equation modeling |
| spellingShingle | María Dolores Benítez-Márquez Guillermo Bermúdez-González Eva María Sánchez-Teba Elena Cruz-Ruiz Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction Mathematics cognitive destination image cruise satisfaction loyalty behavioral intention structural equation modeling |
| title | Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction |
| title_full | Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction |
| title_fullStr | Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction |
| title_full_unstemmed | Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction |
| title_short | Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction |
| title_sort | exploring the antecedents of cruisers destination loyalty cognitive destination image and cruisers satisfaction |
| topic | cognitive destination image cruise satisfaction loyalty behavioral intention structural equation modeling |
| url | https://www.mdpi.com/2227-7390/9/11/1218 |
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