Turnês de Guerrilha: as estratégias de empreendedorismo musical nos circuitos do rock no exterior
This article aims to analyze the strategies employed by Brazilian rock bands with regard to touring abroad from an entrepreneurship perspective (Schumpeter, 1982; Timmons, 1985; Dornelas, 2007), in order to understand how the formation of an international au- dience occurs. In this conte...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2017-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93854911007 |