Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo
Using Bakhtin's concept of genre (1982), this article presents a quantitative analysis of the most popular genres among the productions of Spanish-speaking BookTubers (book + YouTubers). Its aim is to determine which discursive forms are the most dominant in their productions and the repercussi...
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| Format: | Article |
| Language: | Catalan |
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Universitat de Barcelona & Universitat Oberta de Catalunya
2022-12-01
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| Series: | BiD: Textos Universitaris de Biblioteconomia i Documentació |
| Subjects: | |
| Online Access: | https://bid.ub.edu/es/49/tomasena.htm |
| _version_ | 1797978040130600960 |
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| author | José M. Tomasena |
| author_facet | José M. Tomasena |
| author_sort | José M. Tomasena |
| collection | DOAJ |
| description | Using Bakhtin's concept of genre (1982), this article presents a quantitative analysis of the most popular genres among the productions of Spanish-speaking BookTubers (book + YouTubers). Its aim is to determine which discursive forms are the most dominant in their productions and the repercussions of these audiovisual genres among their audience through quantitative indicators of popularity (views, likes/dislikes/comments). For this, we quantify the presence of audiovisual genres using a random sample of videos posted in 2017 (n = 368) using digital methods, thus obtaining quantitative popularity indicators (number of views, comments, likes, and dislikes). Evidence shows that BookTubers are able to use a wide variety of audiovisual genres that come both from other YouTubers (like vlogs, challenges, hangouts, hauls, or unboxings) and from other media (reviews, rankings, lists, interviews). Most prominent in our analysis corpus are the review, the list, and the wrap-up, which fit a traditional recommendation function; however, the most popular among their audiences, in terms of views, comments, and likes, are BookTubers’ thematic selections of several books, like the lists, the rankings or the wrap-ups. This reinforces the curatorial value of their work as reading mediators. |
| first_indexed | 2024-04-11T05:16:40Z |
| format | Article |
| id | doaj.art-c582bc0bda4b4ecc950c592d5e595688 |
| institution | Directory Open Access Journal |
| issn | 1575-5886 |
| language | Catalan |
| last_indexed | 2024-04-11T05:16:40Z |
| publishDate | 2022-12-01 |
| publisher | Universitat de Barcelona & Universitat Oberta de Catalunya |
| record_format | Article |
| series | BiD: Textos Universitaris de Biblioteconomia i Documentació |
| spelling | doaj.art-c582bc0bda4b4ecc950c592d5e5956882022-12-24T09:57:11ZcatUniversitat de Barcelona & Universitat Oberta de CatalunyaBiD: Textos Universitaris de Biblioteconomia i Documentació1575-58862022-12-014910.1344/BiD2022.49.02Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativoJosé M. TomasenaUsing Bakhtin's concept of genre (1982), this article presents a quantitative analysis of the most popular genres among the productions of Spanish-speaking BookTubers (book + YouTubers). Its aim is to determine which discursive forms are the most dominant in their productions and the repercussions of these audiovisual genres among their audience through quantitative indicators of popularity (views, likes/dislikes/comments). For this, we quantify the presence of audiovisual genres using a random sample of videos posted in 2017 (n = 368) using digital methods, thus obtaining quantitative popularity indicators (number of views, comments, likes, and dislikes). Evidence shows that BookTubers are able to use a wide variety of audiovisual genres that come both from other YouTubers (like vlogs, challenges, hangouts, hauls, or unboxings) and from other media (reviews, rankings, lists, interviews). Most prominent in our analysis corpus are the review, the list, and the wrap-up, which fit a traditional recommendation function; however, the most popular among their audiences, in terms of views, comments, and likes, are BookTubers’ thematic selections of several books, like the lists, the rankings or the wrap-ups. This reinforces the curatorial value of their work as reading mediators.https://bid.ub.edu/es/49/tomasena.htmspainaudiovisual documentsvirtual communitiesreading promotion |
| spellingShingle | José M. Tomasena Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo BiD: Textos Universitaris de Biblioteconomia i Documentació spain audiovisual documents virtual communities reading promotion |
| title | Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo |
| title_full | Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo |
| title_fullStr | Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo |
| title_full_unstemmed | Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo |
| title_short | Los géneros audiovisuales en la producción de los booktubers : un análisis cuantitativo |
| title_sort | los generos audiovisuales en la produccion de los booktubers un analisis cuantitativo |
| topic | spain audiovisual documents virtual communities reading promotion |
| url | https://bid.ub.edu/es/49/tomasena.htm |
| work_keys_str_mv | AT josemtomasena losgenerosaudiovisualesenlaproducciondelosbooktubersunanalisiscuantitativo |