Business sustainability through e-commerce: a myth or reality in Nigeria
A succinct exploration of business sustainability via an e-commerce platform was examined in the study. Its myth and reality permeate its adoption, use, and acceptability within the context of our economic, social, and environmental assumptions were also validated. To achieve its aim, exploratory m...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-11-01
|
| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/BTP/article/view/16657 |
| _version_ | 1797333839121481728 |
|---|---|
| author | Ishola R. Akintoye Modupe Ajayi Abimbola Joshua Abiodun F. Okunlola |
| author_facet | Ishola R. Akintoye Modupe Ajayi Abimbola Joshua Abiodun F. Okunlola |
| author_sort | Ishola R. Akintoye |
| collection | DOAJ |
| description |
A succinct exploration of business sustainability via an e-commerce platform was examined in the study. Its myth and reality permeate its adoption, use, and acceptability within the context of our economic, social, and environmental assumptions were also validated. To achieve its aim, exploratory methodology, which compared benefits and challenges among the three main elements – business, users, and authority; in the application of the e-commerce platforms and channels in the country was examined. The result showed mixed outcomes. On one side, there are huge benefits to businesses in adopting e-commerce while on the other, challenges such as optimal patronage due to cultural trust gaps, user-confidence, poor connectivity, and government selective policy drive. Based on this outcome, it is concluded that; business sustainability via e-commerce in the country is relatively weak and can be improved upon if, end-users policy drive is taken into serious consideration.
|
| first_indexed | 2024-03-08T08:10:53Z |
| format | Article |
| id | doaj.art-c59039302fc747bc991cab7c40d2dcef |
| institution | Directory Open Access Journal |
| issn | 1648-0627 1822-4202 |
| language | English |
| last_indexed | 2024-03-08T08:10:53Z |
| publishDate | 2022-11-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business: Theory and Practice |
| spelling | doaj.art-c59039302fc747bc991cab7c40d2dcef2024-02-02T08:41:33ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022022-11-0123210.3846/btp.2022.16657Business sustainability through e-commerce: a myth or reality in NigeriaIshola R. Akintoye0Modupe Ajayi1Abimbola Joshua2Abiodun F. Okunlola3Department of Accounting, Babcock University, Ilishan-Remo, Ogun State, NigeriaDepartment of Project Management, Federal University of Technology Akure, Ondo State, NigeriaDepartment of Accounting, Mountain Top University, Ogun State, NigeriaCollege of Economic and Management Sciences (CEMS), Department of Business Management, University of South Africa, Pretoria, South Africa A succinct exploration of business sustainability via an e-commerce platform was examined in the study. Its myth and reality permeate its adoption, use, and acceptability within the context of our economic, social, and environmental assumptions were also validated. To achieve its aim, exploratory methodology, which compared benefits and challenges among the three main elements – business, users, and authority; in the application of the e-commerce platforms and channels in the country was examined. The result showed mixed outcomes. On one side, there are huge benefits to businesses in adopting e-commerce while on the other, challenges such as optimal patronage due to cultural trust gaps, user-confidence, poor connectivity, and government selective policy drive. Based on this outcome, it is concluded that; business sustainability via e-commerce in the country is relatively weak and can be improved upon if, end-users policy drive is taken into serious consideration. https://journals.vilniustech.lt/index.php/BTP/article/view/16657businesse-commerceICTsustainabilityinternetexploratory |
| spellingShingle | Ishola R. Akintoye Modupe Ajayi Abimbola Joshua Abiodun F. Okunlola Business sustainability through e-commerce: a myth or reality in Nigeria Business: Theory and Practice business e-commerce ICT sustainability internet exploratory |
| title | Business sustainability through e-commerce: a myth or reality in Nigeria |
| title_full | Business sustainability through e-commerce: a myth or reality in Nigeria |
| title_fullStr | Business sustainability through e-commerce: a myth or reality in Nigeria |
| title_full_unstemmed | Business sustainability through e-commerce: a myth or reality in Nigeria |
| title_short | Business sustainability through e-commerce: a myth or reality in Nigeria |
| title_sort | business sustainability through e commerce a myth or reality in nigeria |
| topic | business e-commerce ICT sustainability internet exploratory |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/16657 |
| work_keys_str_mv | AT isholarakintoye businesssustainabilitythroughecommerceamythorrealityinnigeria AT modupeajayi businesssustainabilitythroughecommerceamythorrealityinnigeria AT abimbolajoshua businesssustainabilitythroughecommerceamythorrealityinnigeria AT abiodunfokunlola businesssustainabilitythroughecommerceamythorrealityinnigeria |