MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS

MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS

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Some classifications of retailing services are listed and evaluated. On this basis, an updated notion of the service structure is proposed. It includes four components: distributive services, commercial services, sales support, merchandising. At that, a special role of merchandising in the competiti...

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Bibliographic Details
Main Author:	Oksana Valeryevna Khlopenko
Format:	Article
Language:	Russian
Published:	Don State Technical University 2018-06-01
Series:	Вестник Донского государственного технического университета
Subjects:	competitiveness management structure of retailing service competitive-ness factors of services strategy of competitiveness support strategic plan.
Online Access:	https://vestnik.donstu.ru/jour/article/view/406

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