Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence
The article presents results of research study that focused on the recognition of the Vysočina regional labels among the consumers in the region in connection with media analysis about the topic. Research among consumers was conducted in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mendel University Press
2016-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/64/1/0223/ |
| _version_ | 1818158330962509824 |
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| author | Martina Chalupová Martin Prokop |
| author_facet | Martina Chalupová Martin Prokop |
| author_sort | Martina Chalupová |
| collection | DOAJ |
| description | The article presents results of research study that focused on the recognition of the Vysočina regional labels among the consumers in the region in connection with media analysis about the topic. Research among consumers was conducted in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov) by interviewing a sample of 819 respondents, selected by quota sampling methods. The research was aimed at analysing the ability of respondents to recognise and differentiate two existing regional labels VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent brand From Our Region Vysočina, created by authors. Data have been processed with correspondence analysis and showed that respondents connect different characteristics with the labels. Media analysis of the Vysočina regional labels revealed that media may help building awareness about the labels but they do not shape respondents’ views on them. Examining the link between the frequency of different types of information in media and their potential impact on the labels’ pereception by consumers have shown distorted image. Stronger consensus between research and media analysis have been examined only on importance of products’ origin, which can be viewed as a logical inference from the name of the labels. |
| first_indexed | 2024-12-11T15:28:23Z |
| format | Article |
| id | doaj.art-c5ad7a1f234e4371afd794c7f033fd5e |
| institution | Directory Open Access Journal |
| issn | 1211-8516 2464-8310 |
| language | English |
| last_indexed | 2024-12-11T15:28:23Z |
| publishDate | 2016-01-01 |
| publisher | Mendel University Press |
| record_format | Article |
| series | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| spelling | doaj.art-c5ad7a1f234e4371afd794c7f033fd5e2022-12-22T01:00:09ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102016-01-0164122323410.11118/actaun201664010223Awareness of the Vysočina Regional Food Labels With Context of Their Media PresenceMartina Chalupová0Martin Prokop1Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 21 Praha 6-Suchdol, Czech RepublicDepartment of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech RepublicThe article presents results of research study that focused on the recognition of the Vysočina regional labels among the consumers in the region in connection with media analysis about the topic. Research among consumers was conducted in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov) by interviewing a sample of 819 respondents, selected by quota sampling methods. The research was aimed at analysing the ability of respondents to recognise and differentiate two existing regional labels VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent brand From Our Region Vysočina, created by authors. Data have been processed with correspondence analysis and showed that respondents connect different characteristics with the labels. Media analysis of the Vysočina regional labels revealed that media may help building awareness about the labels but they do not shape respondents’ views on them. Examining the link between the frequency of different types of information in media and their potential impact on the labels’ pereception by consumers have shown distorted image. Stronger consensus between research and media analysis have been examined only on importance of products’ origin, which can be viewed as a logical inference from the name of the labels.https://acta.mendelu.cz/64/1/0223/regional labelsVysočina Regionconsumer awarenesscorrespondence analysismedia analysis |
| spellingShingle | Martina Chalupová Martin Prokop Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis regional labels Vysočina Region consumer awareness correspondence analysis media analysis |
| title | Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence |
| title_full | Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence |
| title_fullStr | Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence |
| title_full_unstemmed | Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence |
| title_short | Awareness of the Vysočina Regional Food Labels With Context of Their Media Presence |
| title_sort | awareness of the vysocina regional food labels with context of their media presence |
| topic | regional labels Vysočina Region consumer awareness correspondence analysis media analysis |
| url | https://acta.mendelu.cz/64/1/0223/ |
| work_keys_str_mv | AT martinachalupova awarenessofthevysocinaregionalfoodlabelswithcontextoftheirmediapresence AT martinprokop awarenessofthevysocinaregionalfoodlabelswithcontextoftheirmediapresence |