Features of the Development Strategy Customer Relationship Management

Purpose: in the current economic situation one of the main conditions of competitiveness of the company is its customer focus. In this regard, the most promising strategy for strengthening the stability of the organization is the management of customer relationships.The presented article explores th...

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Bibliographic Details
Main Author: I. M. Gurova
Format: Article
Language:Russian
Published: Nauka 2017-07-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/742