| Summary: | Based on the data of 2019 large-scale sample survey of domestic tourists and related economic data, this paper analyses the future per capita domestic tourism expenditure of 16 cities in Shandong Province based on the Markov process. It is found that the unbalanced phenomenon of tourism consumption in 16 cities in the province will exist for a long time, which needs to be paid enough attention. However, in the end, the per capita tourism consumption in most cities will enter the advanced stage from the primary stage and the intermediate stage. Finally, according to the analysis, the paper gives countermeasures and suggestions to stimulate the tourism consumption potential in Shandong Province.
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