Advertising discourse and mediation: from conception to reception
Nowadays, we are really witnessing an all-embracing decompartementalisation dynamic at once geographical, sectorial and cultural which has brought about mutations at all levels : political, economic and ecological. These changes are likely to have the marketing officials confounded and confused as t...
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2023-10-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_255387_f7e6f3a4f5fca09caa064d5fd53aad52.pdf |