Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine

In this article it is analyzed competitors, demographic and Internet environment of the specialty Management of innovation activity SSU and proposed recommendations to upgrade its position on the Ukraines educational services market.

Bibliographic Details
Main Authors: V.V. Bozhkova, Ya.O. Tymokhina
Format: Article
Language:English
Published: Sumy State University 2012-06-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_53_63.pdf
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author V.V. Bozhkova
Ya.O. Tymokhina
author_facet V.V. Bozhkova
Ya.O. Tymokhina
author_sort V.V. Bozhkova
collection DOAJ
description In this article it is analyzed competitors, demographic and Internet environment of the specialty Management of innovation activity SSU and proposed recommendations to upgrade its position on the Ukraines educational services market.
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spelling doaj.art-c5c9765af6b744f1b36f649ecb392df92024-02-02T10:36:26ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-06-01325363Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in UkraineV.V. BozhkovaYa.O. TymokhinaIn this article it is analyzed competitors, demographic and Internet environment of the specialty Management of innovation activity SSU and proposed recommendations to upgrade its position on the Ukraines educational services market.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_53_63.pdfinnovation managementtarget consumer groupscompetitorsdatabaseContent-analyzeeducational servicesuniversity
spellingShingle V.V. Bozhkova
Ya.O. Tymokhina
Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
Marketing i Menedžment Innovacij
innovation management
target consumer groups
competitors
database
Content-analyze
educational services
university
title Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
title_full Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
title_fullStr Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
title_full_unstemmed Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
title_short Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine
title_sort development of measures for position improvement of the specialty management of innovative activity ssu on the market of educational services in ukraine
topic innovation management
target consumer groups
competitors
database
Content-analyze
educational services
university
url http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_53_63.pdf
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AT yaotymokhina developmentofmeasuresforpositionimprovementofthespecialtymanagementofinnovativeactivityssuonthemarketofeducationalservicesinukraine