Shopping Orientation and Trust in Online Stores Towards Impulse Buying

Shopping Orientation and Trust in Online Stores Towards Impulse Buying

This study aims to determine the effect of shopping orientation and online store trust on impulsive purchases among students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda. This research uses a quantitative approach. This study involved 100 students of the Faculty of Ta...

Full description

Bibliographic Details
Main Authors: Muhammad Ali Adriansyah, Muhammad Taufiq Rahman
Format: Article
Language:English
Published: Bogor Agricultural University 2022-09-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:https://journal.ipb.ac.id/index.php/ijbe/article/view/40793

Similar Items

Similar Items