Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect
This paper considers a green supply chain using manufacturers and retailers as the research objects. The pricing and coordination strategy of the green supply chain, considering a risk-averse manufacturer, is investigated under the reference price effect. We establish centralized, decentralized, and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Environmental Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fenvs.2022.1093697/full |
| _version_ | 1797956549194285056 |
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| author | Zhen Chen Liangshan Shao Yanbin Wang |
| author_facet | Zhen Chen Liangshan Shao Yanbin Wang |
| author_sort | Zhen Chen |
| collection | DOAJ |
| description | This paper considers a green supply chain using manufacturers and retailers as the research objects. The pricing and coordination strategy of the green supply chain, considering a risk-averse manufacturer, is investigated under the reference price effect. We establish centralized, decentralized, and cost-sharing contract decision-making models and then provide the optimal balancing strategy for each model. Further, we analyzed the optimal equilibrium strategy of different models. In the end, validate them through numerical simulation. We have found that the cost-sharing contract model is better than the decentralized decision model. Besides, manufacturers’ degree of risk avoidance affects the wholesale price, product greenness, retail prices, and profits of supply chain members. It is verified that the cost-sharing contract can coordinate the supply chain system to increase the profit of members of the supply chain. |
| first_indexed | 2024-04-10T23:50:36Z |
| format | Article |
| id | doaj.art-c5da0376fce04a29a7401c033d89add1 |
| institution | Directory Open Access Journal |
| issn | 2296-665X |
| language | English |
| last_indexed | 2024-04-10T23:50:36Z |
| publishDate | 2023-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Environmental Science |
| spelling | doaj.art-c5da0376fce04a29a7401c033d89add12023-01-10T18:57:15ZengFrontiers Media S.A.Frontiers in Environmental Science2296-665X2023-01-011010.3389/fenvs.2022.10936971093697Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effectZhen ChenLiangshan ShaoYanbin WangThis paper considers a green supply chain using manufacturers and retailers as the research objects. The pricing and coordination strategy of the green supply chain, considering a risk-averse manufacturer, is investigated under the reference price effect. We establish centralized, decentralized, and cost-sharing contract decision-making models and then provide the optimal balancing strategy for each model. Further, we analyzed the optimal equilibrium strategy of different models. In the end, validate them through numerical simulation. We have found that the cost-sharing contract model is better than the decentralized decision model. Besides, manufacturers’ degree of risk avoidance affects the wholesale price, product greenness, retail prices, and profits of supply chain members. It is verified that the cost-sharing contract can coordinate the supply chain system to increase the profit of members of the supply chain.https://www.frontiersin.org/articles/10.3389/fenvs.2022.1093697/fullrisk aversionreference price effectcost-sharing contractgreen supply chainpricing and coordination |
| spellingShingle | Zhen Chen Liangshan Shao Yanbin Wang Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect Frontiers in Environmental Science risk aversion reference price effect cost-sharing contract green supply chain pricing and coordination |
| title | Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect |
| title_full | Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect |
| title_fullStr | Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect |
| title_full_unstemmed | Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect |
| title_short | Pricing and coordination in a green supply chain with a risk-averse manufacturer under the reference price effect |
| title_sort | pricing and coordination in a green supply chain with a risk averse manufacturer under the reference price effect |
| topic | risk aversion reference price effect cost-sharing contract green supply chain pricing and coordination |
| url | https://www.frontiersin.org/articles/10.3389/fenvs.2022.1093697/full |
| work_keys_str_mv | AT zhenchen pricingandcoordinationinagreensupplychainwithariskaversemanufacturerunderthereferencepriceeffect AT liangshanshao pricingandcoordinationinagreensupplychainwithariskaversemanufacturerunderthereferencepriceeffect AT yanbinwang pricingandcoordinationinagreensupplychainwithariskaversemanufacturerunderthereferencepriceeffect |