THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE
This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. The population in this study is the owner or manager of Muslim Clothing SMEs in Central Java. The number of samples...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2022-03-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2188 |
| _version_ | 1811297906566627328 |
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| author | Lutfi Nurcholis Chrisna Suhendi Luci Delayani Utami |
| author_facet | Lutfi Nurcholis Chrisna Suhendi Luci Delayani Utami |
| author_sort | Lutfi Nurcholis |
| collection | DOAJ |
| description | This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. The population in this study is the owner or manager of Muslim Clothing SMEs in Central Java. The number of samples used by 100 respondents for data collection using a questionnaire. The data analysis used is Partial Least Squares (PLS). The study results reveal that entrepreneurship, e-commerce, and agility have a significant influence on marketing performance. Agility was proven as an intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. SMEs can improve marketing performance through entrepreneurship and e-commerce and will be more effective if done by SMEs through agility. This paper suggests that the next researcher increase the population and sample of Muslim Fashion SMEs in another area. |
| first_indexed | 2024-04-13T06:12:04Z |
| format | Article |
| id | doaj.art-c5db426819a2412d9e1a55c1d08d5e2a |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-04-13T06:12:04Z |
| publishDate | 2022-03-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-c5db426819a2412d9e1a55c1d08d5e2a2022-12-22T02:59:02ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322022-03-0120114616010.21776/ub.jam.2022.020.01.151337THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLELutfi Nurcholis0Chrisna Suhendi1Luci Delayani Utami2Universitas Islam Sultan Agung SemarangUniversitas Islam Sultan Agung SemarangUniversitas Islam Sultan Agung SemarangThis study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. The population in this study is the owner or manager of Muslim Clothing SMEs in Central Java. The number of samples used by 100 respondents for data collection using a questionnaire. The data analysis used is Partial Least Squares (PLS). The study results reveal that entrepreneurship, e-commerce, and agility have a significant influence on marketing performance. Agility was proven as an intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. SMEs can improve marketing performance through entrepreneurship and e-commerce and will be more effective if done by SMEs through agility. This paper suggests that the next researcher increase the population and sample of Muslim Fashion SMEs in another area.https://jurnaljam.ub.ac.id/index.php/jam/article/view/2188agilityentrepreneurshipe-commercemarketing performance |
| spellingShingle | Lutfi Nurcholis Chrisna Suhendi Luci Delayani Utami THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE Jurnal Aplikasi Manajemen agility entrepreneurship e-commerce marketing performance |
| title | THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE |
| title_full | THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE |
| title_fullStr | THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE |
| title_full_unstemmed | THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE |
| title_short | THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE |
| title_sort | effect of entrepreneurship and e commerce on marketing performance with agility as intervening variable |
| topic | agility entrepreneurship e-commerce marketing performance |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2188 |
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