THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE

THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE

This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. The population in this study is the owner or manager of Muslim Clothing SMEs in Central Java. The number of samples...

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Bibliographic Details
Main Authors: Lutfi Nurcholis, Chrisna Suhendi, Luci Delayani Utami
Format: Article
Language:English
Published: University of Brawijaya 2022-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
agility
entrepreneurship
e-commerce
marketing performance
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2188

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