CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA
The work seeks to fit the Service Convenience Scale - SERVCON (SEIDERS, VOSS and GODFREY, 2007), to the Brazilian retail reality,in particular to the free-stand location commerce. We Assume that the five dimensions identified in the original work are not broad enoughto permit proper evaluation of se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2011-11-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600007.pdf |
| _version_ | 1797761801245425664 |
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| author | Edar da Silva Añaña Renata Gonçalves Santos Silva Walter Meucci Nique |
| author_facet | Edar da Silva Añaña Renata Gonçalves Santos Silva Walter Meucci Nique |
| author_sort | Edar da Silva Añaña |
| collection | DOAJ |
| description | The work seeks to fit the Service Convenience Scale - SERVCON (SEIDERS, VOSS and GODFREY, 2007), to the Brazilian retail reality,in particular to the free-stand location commerce. We Assume that the five dimensions identified in the original work are not broad enoughto permit proper evaluation of service convenience in most of the Brazilian cities reality. The research involved a focus group to identify a wider set of variables and two surveys: the first one collected a sample of 268 undergraduate students and the second one surveyed 206 non academic customers. Two new dimensions were identified and added to the five original ones with acceptable levels of fit and validity.Results indicated that lack of security, barriers restricting customers’ mobility, and bad regulation of informality interfere in the convenience assessment and therefore must be included in the instrument |
| first_indexed | 2024-03-12T19:18:18Z |
| format | Article |
| id | doaj.art-c5e0471d7282492ab8d150b6d512882a |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2024-03-12T19:18:18Z |
| publishDate | 2011-11-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-c5e0471d7282492ab8d150b6d512882a2023-08-02T05:22:58ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2011-11-01516585600CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDAEdar da Silva AñañaRenata Gonçalves Santos SilvaWalter Meucci NiqueThe work seeks to fit the Service Convenience Scale - SERVCON (SEIDERS, VOSS and GODFREY, 2007), to the Brazilian retail reality,in particular to the free-stand location commerce. We Assume that the five dimensions identified in the original work are not broad enoughto permit proper evaluation of service convenience in most of the Brazilian cities reality. The research involved a focus group to identify a wider set of variables and two surveys: the first one collected a sample of 268 undergraduate students and the second one surveyed 206 non academic customers. Two new dimensions were identified and added to the five original ones with acceptable levels of fit and validity.Results indicated that lack of security, barriers restricting customers’ mobility, and bad regulation of informality interfere in the convenience assessment and therefore must be included in the instrumenthttp://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600007.pdfConvenienceservicesretailscalemeasurement |
| spellingShingle | Edar da Silva Añaña Renata Gonçalves Santos Silva Walter Meucci Nique CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA RAE: Revista de Administração de Empresas Convenience services retail scale measurement |
| title | CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA |
| title_full | CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA |
| title_fullStr | CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA |
| title_full_unstemmed | CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA |
| title_short | CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA |
| title_sort | conveniencia de servicos apropriacao e adaptacao de uma escala de medida |
| topic | Convenience services retail scale measurement |
| url | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600007.pdf |
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