CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA

CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA

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The work seeks to fit the Service Convenience Scale - SERVCON (SEIDERS, VOSS and GODFREY, 2007), to the Brazilian retail reality,in particular to the free-stand location commerce. We Assume that the five dimensions identified in the original work are not broad enoughto permit proper evaluation of se...

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Bibliographic Details
Main Authors:	Edar da Silva Añaña, Renata Gonçalves Santos Silva, Walter Meucci Nique
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-11-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Convenience services retail scale measurement
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600007.pdf

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