Food Shopping Behavior: A Long Way to Prevent Food Waste

Food sustainability is becoming big concern these last couple years, due to the food scarcity issues in many countries.  However in contrary previous studies reported the food waste behavior is getting bigger at this moment because of over food preparation, food stocking, undesired food, and food pa...

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Main Authors: Mahestu N Krisjanti, Agnes Gracia Quita
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2020-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1251
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author Mahestu N Krisjanti
Agnes Gracia Quita
author_facet Mahestu N Krisjanti
Agnes Gracia Quita
author_sort Mahestu N Krisjanti
collection DOAJ
description Food sustainability is becoming big concern these last couple years, due to the food scarcity issues in many countries.  However in contrary previous studies reported the food waste behavior is getting bigger at this moment because of over food preparation, food stocking, undesired food, and food packaging. Over all, most of these issues come from the food shopping behavior. People tend to buy more food products than what they need. Therefore, the determinant of food shopping behavior is urgently found in order to find the solution to drive people to have planned food buying behavior. This research elaborates how motivation to prevent food waste would affect food shopping behavior. The data collection through survey has been done in the young adult community. The finding indicates that having motivation to prevent food waste will contribute to well-planned food shopping behavior. Furthermore, the research also indicates that female shows higher motivation in preventing food waste as also reported in some previous studies that report similar result.
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spelling doaj.art-c5e22934a64d4557b5d49e6cd9665e312022-12-22T00:54:14ZindUniversitas 17 Agustus 1945 (UNTAG) SemarangMedia Ekonomi dan Manajemen0854-14422503-44642020-01-01351929910.24856/mem.v35i1.1251902Food Shopping Behavior: A Long Way to Prevent Food WasteMahestu N Krisjanti0Agnes Gracia QuitaUniversitas Atma Jaya YogyakartaFood sustainability is becoming big concern these last couple years, due to the food scarcity issues in many countries.  However in contrary previous studies reported the food waste behavior is getting bigger at this moment because of over food preparation, food stocking, undesired food, and food packaging. Over all, most of these issues come from the food shopping behavior. People tend to buy more food products than what they need. Therefore, the determinant of food shopping behavior is urgently found in order to find the solution to drive people to have planned food buying behavior. This research elaborates how motivation to prevent food waste would affect food shopping behavior. The data collection through survey has been done in the young adult community. The finding indicates that having motivation to prevent food waste will contribute to well-planned food shopping behavior. Furthermore, the research also indicates that female shows higher motivation in preventing food waste as also reported in some previous studies that report similar result.http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1251food waste, food waste prevention, shopping behavior
spellingShingle Mahestu N Krisjanti
Agnes Gracia Quita
Food Shopping Behavior: A Long Way to Prevent Food Waste
Media Ekonomi dan Manajemen
food waste, food waste prevention, shopping behavior
title Food Shopping Behavior: A Long Way to Prevent Food Waste
title_full Food Shopping Behavior: A Long Way to Prevent Food Waste
title_fullStr Food Shopping Behavior: A Long Way to Prevent Food Waste
title_full_unstemmed Food Shopping Behavior: A Long Way to Prevent Food Waste
title_short Food Shopping Behavior: A Long Way to Prevent Food Waste
title_sort food shopping behavior a long way to prevent food waste
topic food waste, food waste prevention, shopping behavior
url http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1251
work_keys_str_mv AT mahestunkrisjanti foodshoppingbehavioralongwaytopreventfoodwaste
AT agnesgraciaquita foodshoppingbehavioralongwaytopreventfoodwaste