Unfolding the Linguistic Features of Newspaper Advertisements in India
The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Colombiana de Profesores de Ingles
2012-12-01
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| Series: | HOW |
| Subjects: | |
| Online Access: | http://howjournalcolombia.org/index.php/how/article/view/43 |
| _version_ | 1797691935170756608 |
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| author | Anisha Chugh Amrita Sharma |
| author_facet | Anisha Chugh Amrita Sharma |
| author_sort | Anisha Chugh |
| collection | DOAJ |
| description |
The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of this paper is to investigate the extent to which rules or conventions of the English language are broken in print advertising. It also shows the practical usage of linguistic features especially figures of speech in newspaper advertisements. This paper is based on many concrete examples that strengthen the theoretical part of the paper.
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| first_indexed | 2024-03-12T02:20:31Z |
| format | Article |
| id | doaj.art-c5f4e2e1afa74833a547831184d66aca |
| institution | Directory Open Access Journal |
| issn | 0120-5927 |
| language | English |
| last_indexed | 2024-03-12T02:20:31Z |
| publishDate | 2012-12-01 |
| publisher | Asociación Colombiana de Profesores de Ingles |
| record_format | Article |
| series | HOW |
| spelling | doaj.art-c5f4e2e1afa74833a547831184d66aca2023-09-06T05:58:27ZengAsociación Colombiana de Profesores de InglesHOW0120-59272012-12-01191Unfolding the Linguistic Features of Newspaper Advertisements in IndiaAnisha Chugh0Amrita Sharma1BPS Women’s University—Khanpur Kalan (Sonipat)BPS Women’s University—Khanpur Kalan (Sonipat) The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of this paper is to investigate the extent to which rules or conventions of the English language are broken in print advertising. It also shows the practical usage of linguistic features especially figures of speech in newspaper advertisements. This paper is based on many concrete examples that strengthen the theoretical part of the paper. http://howjournalcolombia.org/index.php/how/article/view/43Advertisementsfigures of speechlinguistic featuresnewspaper |
| spellingShingle | Anisha Chugh Amrita Sharma Unfolding the Linguistic Features of Newspaper Advertisements in India HOW Advertisements figures of speech linguistic features newspaper |
| title | Unfolding the Linguistic Features of Newspaper Advertisements in India |
| title_full | Unfolding the Linguistic Features of Newspaper Advertisements in India |
| title_fullStr | Unfolding the Linguistic Features of Newspaper Advertisements in India |
| title_full_unstemmed | Unfolding the Linguistic Features of Newspaper Advertisements in India |
| title_short | Unfolding the Linguistic Features of Newspaper Advertisements in India |
| title_sort | unfolding the linguistic features of newspaper advertisements in india |
| topic | Advertisements figures of speech linguistic features newspaper |
| url | http://howjournalcolombia.org/index.php/how/article/view/43 |
| work_keys_str_mv | AT anishachugh unfoldingthelinguisticfeaturesofnewspaperadvertisementsinindia AT amritasharma unfoldingthelinguisticfeaturesofnewspaperadvertisementsinindia |